Executive MBA in Journalism and Digital Media
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This Master study program is designed for professionals who want to strengthen their expertise in journalism, media strategy, and digital communication in a rapidly changing global environment. It is a 100% research-based program that supports advanced academic and professional development in the fields of media practice, digital storytelling, public communication, and analytical media studies. The program is suitable for learners who wish to explore how journalism is evolving through technology, audience behavior, platform economics, ethics, and international communication trends.
The study level is equal to ISCED / EQF level 7. ISCED stands for International Standard Classification of Education, a global framework used to compare education levels across countries. EQF stands for the European Qualifications Framework, which helps explain how qualifications relate to European learning levels. At level 7, students are expected to develop highly specialized knowledge, critical thinking, and advanced research competence for complex professional and academic contexts.
This Master study program is structured with 5 modules, including 2 research-related modules, 2 general modules, and 1 module focused on the field of journalism and digital media, followed by thesis and research activities. The academic structure is intended to help students build strong research skills while also deepening their understanding of media systems, digital transformation, responsible journalism, strategic communication, and the social role of media in contemporary societies.
The program has a minimum duration of +12 months. At the same time, it offers flexibility for students who may wish to extend their study period according to their personal, professional, or research needs. The workload is equal to 60 ECTS, which places it at the level of the 2nd European cycle. This makes the program appropriate for students seeking an academically advanced and internationally understandable qualification framework in the area of journalism and digital media.
A major strength of this Master study program is its research-based orientation. Instead of focusing only on classroom-based instruction, it encourages students to examine real-world questions and emerging developments in journalism and media environments. Students may explore topics such as digital news production, media credibility, misinformation, audience engagement, platform governance, multimedia communication, mobile journalism, AI in media work, branding in digital publishing, or the future of independent journalism. This approach helps participants connect theory with professional relevance and produce meaningful academic work in a field that continues to evolve quickly.
The specialization in Journalism and Digital Media is especially relevant for media professionals, communication specialists, content strategists, editors, public relations practitioners, broadcasters, and those working in digital publishing or corporate communication. It is also valuable for individuals who want to understand how journalism can maintain credibility, ethical standards, and public value while adapting to technological innovation and changing audience habits.
Overall, this Master study program offers an academically focused and professionally relevant pathway for those who want to advance in journalism and digital media through serious research, critical reflection, and international-level study expectations. It combines flexibility, advanced study standards, and contemporary field relevance in one coherent academic framework.
