Master in Prestige Brand Management and Communication
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This Master study program in Prestige Brand Management and Communication is tailored for professionals and researchers who want to deeply understand the mechanics of high-end branding. It focuses on the strategic positioning, marketing, and specialized communication required to build and sustain prestige brands in a highly competitive global market.
Program Structure
This is a 100% research-based program designed to foster independent academic and practical inquiry. The curriculum is streamlined into five core components, followed by independent research:
2 Research-Related Modules: Focused on advanced methodologies and data analysis.
2 General Modules: Covering foundational academic and strategic concepts.
1 Field-Specific Module: Dedicated entirely to the nuances of prestige brand management and communication.
Thesis and Research Activities: The culmination of the study program, allowing students to conduct in-depth research on a specialized topic within the prestige branding sector.
Duration and Flexibility
Duration: +12 Months. While there is a minimum timeline of 12 months, students have the flexibility to extend the study program to fit their personal and professional schedules.
Academic Equivalency
This Master study program is aligned with established European educational standards:
Study Level: Equal to ISCED / EQF level 7.
What is ISCED? The International Standard Classification of Education (ISCED) is a UNESCO framework used to compare education systems globally. Level 7 represents advanced, Master's-level study.
What is EQF? The European Qualifications Framework (EQF) is a tool that translates and compares qualifications across European countries. Level 7 indicates highly specialized knowledge and problem-solving skills.
Credits: Equal to 60 ECTS (European Credit Transfer and Accumulation System).
Academic Cycle: Equal to the 2nd European cycle of higher education.
