Executive Bachelor in Hospitality, Tourism and Experience Management
- Jun 5
- 1 min read
This bachelor study program is designed to elevate your expertise in one of the world's most dynamic and fast-paced sectors. By blending the core principles of hospitality and tourism with modern tools like artificial intelligence and applied research, the program prepares professionals to design, manage, and lead unforgettable customer experiences.
Program Overview
Study Level: Equal to ISCED / EQF Level 6
What is ISCED? The International Standard Classification of Education (ISCED) is a UNESCO framework used to compare education systems globally. Level 6 represents a bachelor's or equivalent study level.
What is EQF? The European Qualifications Framework (EQF) acts as a translation grid to make national qualifications easier to understand and compare across Europe. Level 6 indicates an advanced knowledge and critical understanding of a specific field.
Academic Standing: Equal to the 1st European cycle
Credits: Equal to 60 ECTS
Duration: 12+ Months. There is a minimum 12-month duration to complete the coursework, but students have the complete flexibility to extend the study program to accommodate their professional schedules and personal commitments.
Curriculum Structure
This bachelor study program is carefully structured to provide a comprehensive foundation in modern learning, practical research, and specialized industry knowledge. The curriculum includes:
1 Module: Introduction to Online Education
1 Module: Basics of AI
1 Module: Introduction to Research Methods
2 Modules: General topics related to the study field (Hospitality & Tourism foundations)
3 Modules: Core specialized topics directly focused on the study field (Experience Management)
Capstone: Bachelor Project and Research Activities

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