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Executive Bachelor in Hospitality, Tourism and Experience Management

  • Jun 5
  • 1 min read

This bachelor study program is designed to elevate your expertise in one of the world's most dynamic and fast-paced sectors. By blending the core principles of hospitality and tourism with modern tools like artificial intelligence and applied research, the program prepares professionals to design, manage, and lead unforgettable customer experiences.


Program Overview

  • Study Level: Equal to ISCED / EQF Level 6

    • What is ISCED? The International Standard Classification of Education (ISCED) is a UNESCO framework used to compare education systems globally. Level 6 represents a bachelor's or equivalent study level.

    • What is EQF? The European Qualifications Framework (EQF) acts as a translation grid to make national qualifications easier to understand and compare across Europe. Level 6 indicates an advanced knowledge and critical understanding of a specific field.

  • Academic Standing: Equal to the 1st European cycle

  • Credits: Equal to 60 ECTS

  • Duration: 12+ Months. There is a minimum 12-month duration to complete the coursework, but students have the complete flexibility to extend the study program to accommodate their professional schedules and personal commitments.


Curriculum Structure

This bachelor study program is carefully structured to provide a comprehensive foundation in modern learning, practical research, and specialized industry knowledge. The curriculum includes:

  • 1 Module: Introduction to Online Education

  • 1 Module: Basics of AI

  • 1 Module: Introduction to Research Methods

  • 2 Modules: General topics related to the study field (Hospitality & Tourism foundations)

  • 3 Modules: Core specialized topics directly focused on the study field (Experience Management)

  • Capstone: Bachelor Project and Research Activities



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This program is also offered fully online.

We would like to highlight that 89% of students complete the program within the expected timeframe.

Language of Instruction: English

All our online executive postgraduate programs (Master’s and Doctorate levels) are fully research-based, allowing students to complete their studies through guided research.

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