Executive Bachelor in Media, Branding and Digital Influence
- 5 days ago
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This bachelor study program is designed for forward-thinking professionals ready to master the modern communication landscape. As the lines between public relations, marketing, and media blur, understanding how to command attention online is an essential leadership skill. This program equips you with the strategic tools needed to build resilient brands, craft compelling narratives, and drive digital influence in a fast-paced, interconnected world.
Program Overview
Duration: 12+ Months. While this is the minimum duration, the program offers complete flexibility, allowing students to extend their study timeline to balance academic, professional, and personal commitments.
Workload: Equal to 60 ECTS (European Credit Transfer and Accumulation System).
Academic Level
This study program is structurally equal to the 1st European cycle and is classified as equal to ISCED / EQF Level 6.
What are ISCED and EQF?
ISCED (International Standard Classification of Education) is a framework established by UNESCO to compare and benchmark education systems globally.
EQF (European Qualifications Framework) is a standardized grid used across Europe to translate and understand the level of academic and professional qualifications.
Curriculum Structure
The curriculum is designed to blend modern technological tools with core branding principles and rigorous research. It is structured as follows:
Module Type | Count | Focus |
Foundation | 1 Module | Introduction to Online Education |
Technology | 1 Module | Basics of Artificial Intelligence (AI) |
Research | 1 Module | Introduction to Research Methods |
Field General | 2 Modules | Core concepts spanning the broader media and communications landscape |
Field Specific | 3 Modules | Specialized topics directly targeting branding and digital influence |
Capstone | N/A | Final Bachelor Project and practical research activities |
