Executive Bachelor in Public Relations and Corporate Communication

This bachelor study program is designed to equip ambitious professionals with the strategic communication skills needed to thrive in today's fast-paced corporate environment. Bridging the gap between theory and practical application, the program focuses on managing brand reputation, stakeholder engagement, internal communications, and modern media strategies to help you become a highly effective communicator and leader.

Program Structure

To ensure a comprehensive and modern learning experience, the curriculum is carefully divided into targeted modules:

• 1 Module: Introduction to Online Education

• 1 Module: Basics of AI (understanding how artificial intelligence is transforming communication and business)

• 1 Module: Introduction to Research Methods

• 2 Modules: General topics related to the broader study field (e.g., business communication, media landscapes)

• 3 Modules: Advanced topics directly focused on Public Relations and Corporate Communication

• Final Phase: Bachelor Project and Research Activities

Duration and Flexibility

• Duration: +12 Months.

• While there is a minimum timeline required to complete the coursework, students have the flexibility to extend the study program to fit around their existing professional and personal commitments.

Academic Credits and Standing

This bachelor study program is structured to align with top-tier international educational frameworks:

• Credits: Equal to 60 ECTS (European Credit Transfer and Accumulation System).

• Academic Cycle: Equal to the 1st European cycle.

• Study Level: Equal to ISCED / EQF Level 6.

Understanding ISCED and EQF:

• ISCED (International Standard Classification of Education): Created by UNESCO, this is a globally recognized framework used to compare education systems across different countries. Level 6 corresponds to bachelor-level programs or their equivalent.

• EQF (European Qualifications Framework): A translation tool used across Europe to make national qualifications easier to understand. Achieving EQF Level 6 means you have demonstrated advanced knowledge, critical understanding, and complex problem-solving skills in a specific field of work or study.

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