Master in Digital Marketing and Media Management
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Welcome to the Master in Digital Marketing and Media Management, a highly specialized academic path designed for forward-thinking professionals and researchers. This Master study program bridges the gap between advanced data-driven marketing strategies and modern media ecology, preparing you to analyze, innovate, and lead in a rapidly changing global landscape.
Program Overview
Unlike traditional, lecture-heavy formats, this is a 100% research-based program. Instead of sitting through standard exams, your progress is driven entirely by independent inquiry, critical analysis, and original research. This structure gives you the freedom to deep-dive into the specific digital trends, consumer behaviors, or media frameworks that align perfectly with your professional goals.
Academic Standards & Level
This Master study program is meticulously mapped to elite global education frameworks, ensuring your qualifications are universally understood and respected:
European Qualification Framework (EQF) Level 7: The EQF is a common European reference framework that links countries' qualifications systems together. Level 7 denotes advanced knowledge, critical awareness of knowledge issues, and specialized problem-solving skills.
International Standard Classification of Education (ISCED) Level 7: Developed by UNESCO, ISCED is the standard framework used to compare education statistics across countries. Level 7 specifically classifies master's or equivalent high-level academic programs.
2nd European Cycle: This classification confirms that the workload and academic rigor align perfectly with the standard second tier of the European Higher Education Area (Bologna Process).
60 ECTS: The program structure is equivalent to 60 European Credit Transfer and Accumulation System credits, a standardized system making academic performance highly transparent across Europe.
Program Structure
The curriculum is streamlined into 5 core modules alongside intensive research activities, carefully balanced to build both your foundational knowledge and your research acumen:
1 Study Field Module: Deep-dives directly into advanced concepts of digital marketing frameworks, media ecosystems, and management strategies.
2 General Modules: Cover essential overarching business, strategic management, or communication methodologies.
2 Research-Related Modules: Equip you with advanced methodologies, data analysis tools, and academic writing skills necessary for high-level investigation.
Thesis & Research Activities: The capstone of your study program, where you will execute an in-depth research project on a digital marketing or media management topic of your choice.
Duration & Flexibility
Timeline: +12 Months
Flexibility: While there is a set minimum duration of one year to ensure academic integrity, the program offers immense flexibility. Working professionals and international students have the freedom to extend their study program, allowing you to balance your research with your career and personal life.





