Master in Media, Branding and Digital Influence
- 5 days ago
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This Master study program is a 100% research-based academic journey designed for professionals seeking to deeply analyze and shape the modern communications landscape. It focuses on advanced theoretical knowledge and empirical investigation, equipping learners with the tools to critically evaluate brand strategies, digital media trends, and audience influence.
Program Overview
Duration: +12 Months. While this is the established minimum duration, students have the complete flexibility to extend the study program to accommodate their individual research pace and personal commitments.
Workload: Equal to 60 ECTS (European Credit Transfer and Accumulation System).
Format: 100% research-based.
Academic Level
This program is structurally equal to the 2nd European cycle and is classified as equal to ISCED / EQF Level 7.
What are ISCED and EQF?
ISCED (International Standard Classification of Education) is a framework established by UNESCO to benchmark and compare educational programs globally.
EQF (European Qualifications Framework) is a standardized reference grid used across Europe to translate and understand different levels of qualifications.
Curriculum Structure
The curriculum requires the completion of 5 distinct modules, followed by extensive research output. It is organized as follows:
Module Type | Count | Focus |
Research Modules | 2 Modules | Advanced research methodologies, data analysis, and empirical frameworks |
General Modules | 2 Modules | Broad, overarching concepts in academic inquiry and communication studies |
Field-Specific Module | 1 Module | Specialized study directly related to media, branding, and digital influence |
Capstone | N/A | Final thesis and associated practical research activities |
