EMBA in Luxury Brand Management and Watch Industry
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This Master study program is designed for professionals seeking advanced expertise in the global luxury sector, with a particular focus on brand strategy, heritage management, and the highly specialized watch industry. The program explores how luxury brands create value through exclusivity, craftsmanship, storytelling, and innovation, while also addressing modern challenges such as digital transformation, sustainability, and global market expansion. With a strong emphasis on research, participants develop analytical and strategic capabilities to understand consumer behavior, brand positioning, and the evolving dynamics of high-value industries.
This is a 100% research-based program, allowing participants to engage deeply with academic frameworks and real-world case analysis. The study level is equivalent to ISCED Level 7 and EQF Level 7. The International Standard Classification of Education (ISCED) is a global framework developed to categorize education levels across countries, while the European Qualifications Framework (EQF) is a European system that defines learning outcomes based on knowledge, skills, and competencies. Level 7 represents advanced, specialized knowledge and critical thinking skills typically associated with master-level studies.
The program structure includes five modules: two research-focused modules that develop academic and analytical competencies, two general modules that provide interdisciplinary management knowledge, and one specialized module dedicated to luxury brand management and the watch industry. These are complemented by thesis and research activities, ensuring that participants can apply theoretical knowledge to practical and industry-relevant topics.
The duration of the program is a minimum of 12 months, with flexibility for participants to extend their study period based on their professional and personal commitments. The program carries a workload equivalent to 60 ECTS (European Credit Transfer and Accumulation System), aligning it with the second cycle of higher education in Europe.
