Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Marketing and Business Management

Feb 20
1 min read

This doctorate study program is a 100% research-based academic pathway designed for senior executives, marketing strategists, researchers, consultants, and policy-oriented professionals who seek to integrate advanced marketing expertise with high-level strategic business management. Positioned at a study level equal to EQF Level 8 and aligned with the Third European Cycle, the program emphasizes original research, analytical depth, and evidence-based leadership in competitive and global business environments.

The Doctorate in Marketing and Business Management is structured around seven comprehensive modules: four research-intensive modules dedicated to advanced research design, quantitative and qualitative methodologies, data analytics, and academic publishing strategies; two general modules strengthening executive leadership, innovation management, and organizational transformation; and one specialized module focused on advanced marketing strategy, consumer behavior analysis, digital transformation, brand governance, and competitive positioning. The program culminates in a doctoral-level thesis and structured research activities that demonstrate the candidate’s ability to contribute new theoretical insights and applied solutions to complex marketing and management challenges.

With a minimum duration of +18 months, the program offers flexibility for candidates to extend their studies according to the scope of research and professional commitments. The research-driven model cultivates critical thinking, strategic foresight, advanced market intelligence capabilities, and high-level decision-making competencies required for leadership roles in multinational corporations, consultancy firms, academic institutions, and global enterprises.

Graduates of this doctorate study program are prepared to operate at the highest levels of strategic marketing leadership, corporate governance, innovation development, international expansion, and business transformation in data-driven and highly competitive markets.