Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Bachelor in Events and Leisure Management (Executive Education)

Feb 17
2 min read

Executive Bachelor Study Program in Events and Leisure Management

This bachelor study program is a professionally structured academic pathway designed to develop strong competencies in event planning, leisure industry operations, entertainment management, and strategic coordination of large-scale activities. It is aligned with EQF Level 6 and corresponds to the First European Cycle, with a total academic workload equivalent to 60 ECTS.

The program is designed for individuals who aim to manage conferences, exhibitions, festivals, sports events, cultural programs, and leisure enterprises in dynamic and highly competitive environments.

The academic journey begins with a foundational module introducing students to online education systems and digital learning environments, ensuring readiness for flexible and technology-driven study. A dedicated module on the basics of Artificial Intelligence explores how AI tools are transforming event marketing, audience analytics, ticketing systems, demand forecasting, customer engagement, and operational automation in the leisure sector.

To strengthen analytical and academic capabilities, the curriculum includes an Introduction to Research Methods, enabling students to conduct market research, analyze audience behavior, evaluate event performance, and apply evidence-based decision-making in the events and leisure industry.

Two general modules related to the study field provide essential foundations in management principles, marketing fundamentals, organizational behavior, customer service management, and business communication.

The specialization component consists of three focused modules in Events and Leisure Management, covering areas such as event lifecycle planning, logistics coordination, budgeting and financial control, sponsorship and partnership management, risk management, safety regulations, leisure facility management, and experience design. Emphasis is placed on real-world case studies, operational planning, digital promotion strategies, and international event trends.

The academic pathway concludes with a Bachelor Project and structured research activities, where students apply theoretical knowledge and management tools to design or evaluate a real event or leisure management strategy, demonstrating integration of planning, execution, and performance assessment.

The standard duration is 12+ months, with a defined minimum study period. However, the program offers flexibility, allowing students to extend their studies based on professional or personal commitments.

This executive-format bachelor study program is particularly suitable for event coordinators, leisure managers, tourism professionals, entrepreneurs, and individuals seeking structured academic advancement while continuing their careers. It emphasizes creativity, operational excellence, strategic planning, digital innovation, audience engagement, and research-driven performance management.