Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Wine and Beverage Business Management

Apr 30
3 min read

This Master study program is designed for learners who want to develop advanced knowledge in the global wine, beverage, hospitality, and luxury drink business sectors. Wine and beverage markets are connected to culture, tourism, international trade, branding, consumer behavior, sustainability, distribution, and business strategy. For this reason, the program gives students the opportunity to explore the field through a research-based academic structure.

The Master in Wine and Beverage Business Management is a 100% research-based program. It is suitable for students and professionals who want to study the business side of wine and beverages from an international management perspective. The program supports learners in developing analytical thinking, academic writing, research skills, and a deeper understanding of how beverage businesses operate in local and global markets.

This Master study program is not only about wine products; it also covers the wider beverage industry, including premium drinks, hospitality beverages, brand positioning, consumer experience, distribution channels, market development, and responsible business practices. Students are encouraged to connect theory with real business situations and to produce research that can support professional and academic growth.

Study Level

This Master study program is equal to ISCED / EQF Level 7.

ISCED means the International Standard Classification of Education, a framework used by UNESCO to describe and compare education levels internationally.

EQF means the European Qualifications Framework, a European reference system that helps compare study levels and learning outcomes across different countries.

Level 7 is commonly connected with advanced master-level learning, specialized knowledge, research ability, critical thinking, and professional decision-making.

European Cycle

This Master study program is equal to the 2nd European cycle, which is the level normally connected with master-level higher education in the European education structure.

Program Structure

The program includes 5 modules, together with thesis and research activities.

The structure includes:

2 research-related modulesThese modules help students understand academic research methods, research design, analysis, academic writing, and how to build a clear research project.

2 general modulesThese modules support broader knowledge in business, management, leadership, strategy, and professional development.

1 module about the study fieldThis module focuses on Wine and Beverage Business Management, including market trends, consumer behavior, branding, distribution, hospitality links, and international beverage business practices.

Thesis and research activitiesStudents complete research activities and a thesis connected to the field of Wine and Beverage Business Management. This helps learners apply academic methods to real topics in the beverage and hospitality business environment.

Duration

The duration of this Master study program is +12 months.There is a minimum duration, but students have flexibility to extend the study program depending on their study progress, research planning, and personal schedule.

ECTS

This Master study program is equal to 60 ECTS.

ECTS means the European Credit Transfer and Accumulation System. It is used in Europe and internationally to describe student workload and learning achievement in higher education.

Program Focus

The Master in Wine and Beverage Business Management focuses on advanced research and business understanding in areas such as:

Wine and beverage markets
Beverage branding and positioning
Hospitality and beverage service management
Consumer behavior in the beverage industry
International wine and beverage trade
Luxury beverage business
Sustainable and responsible beverage management
Distribution and retail strategies
Tourism, events, and beverage experiences
Research methods for business and management topics

Conclusion

The Master in Wine and Beverage Business Management is a research-based master-level study program for learners who want to understand the wine and beverage industry from a professional, international, and academic perspective. Through its 5-module structure, thesis, and research activities, the program supports students in developing advanced knowledge, critical thinking, and research skills related to one of the world’s most culturally rich and commercially important business sectors.