Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Sport Management and Coaching

Feb 17
2 min read

This Master study program is a 100% research-based postgraduate program designed for sport professionals, coaches, managers, performance analysts, and researchers who aim to develop advanced expertise in sport management, coaching science, and performance leadership within competitive and organizational environments.

The program integrates sport science, leadership theory, performance analytics, governance of sport organizations, athlete development models, and strategic sport business management. It prepares participants to design, evaluate, and optimize sport systems, coaching frameworks, and organizational strategies that enhance athlete performance, institutional sustainability, and global sport development.

Study Level and Academic Framework

Study Level: Equivalent to EQF Level 7
European Framework: Equal to the Second European Cycle (Master Level)
ECTS: Equivalent to 60 ECTS
Duration: Minimum 12 months (Students benefit from academic flexibility and may extend the study period depending on research scope and professional commitments.)

Program Structure

The program consists of five academic modules, in addition to thesis and structured research activities:

2 Research-Focused Modules Covering advanced research methodology, sport performance analytics, qualitative and quantitative research design, academic writing, and evidence-based coaching research.
2 General Academic Modules Addressing sport governance, leadership and ethics, strategic management, sport marketing, financial management in sport organizations, and global sport policy frameworks.
1 Specialized Sport Management and Coaching Module Focused on coaching methodologies, athlete performance optimization, sport psychology fundamentals, talent development systems, team dynamics, and performance evaluation models.
Thesis and Research Activities Participants conduct an independent research project contributing to athlete performance enhancement, sport organizational strategy, coaching innovation models, sport technology integration, or sustainable sport development systems.

Academic Orientation

This Master study program is designed for:

Professional and elite-level coaches
Sport managers and club directors
Performance analysts and sport scientists
Administrators in sport federations and organizations
Researchers in sport leadership and development

Graduates develop analytical, leadership, and research-based competencies necessary to lead sport organizations and coaching environments at advanced professional levels.