Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Sales and Marketing Management

Feb 16
2 min read

100% Research-Based | EQF Level 7 | 60 ECTS | Second European Cycle

The Master in Sales and Marketing Management is an advanced postgraduate program designed for professionals and graduates who aim to develop strategic expertise in sales leadership, marketing innovation, and global market management. The program is fully research-based and aligned with EQF Level 7, equivalent to the Second Cycle of European Higher Education, carrying 60 ECTS credits.

This program emphasizes analytical thinking, market research competence, and evidence-based decision-making in competitive and dynamic business environments. Students gain the ability to analyze consumer behavior, evaluate international market trends, design sales strategies, and develop data-driven marketing solutions grounded in academic research.

The academic structure consists of five core modules:

Two research-focused modules dedicated to advanced research methodology, marketing analytics, data interpretation, and academic writing.
Two general management modules covering strategic leadership, corporate strategy, and global business environments.
One specialization module focused specifically on sales and marketing management practices.

The program culminates in a master’s thesis and structured research activities, where students conduct independent research addressing a real-world challenge in sales, branding, digital marketing, or market expansion. This final research project demonstrates strategic thinking, methodological rigor, and professional-level marketing insight.

The minimum duration of the program is 12 months, with flexibility for students to extend their study period when necessary. The structure is suitable for working professionals seeking academic advancement without interrupting their careers.

Graduates of this program are prepared for leadership roles in sales management, brand strategy, digital marketing, business development, international market expansion, and corporate marketing strategy across global industries.