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Master in Public Speaking

  • Feb 23
  • 2 min read

This Master study program is an advanced, 100% research-based academic pathway designed for professionals who aim to master the science, strategy, and impact of public communication. Positioned at a study level equal to EQF Level 7 and aligned with the 2nd European cycle, the program develops high-level analytical, rhetorical, and leadership competencies grounded in academic research and practical application.

Public speaking today extends beyond traditional oratory. It integrates communication psychology, persuasive strategy, intercultural dialogue, media presence, digital presentation environments, and leadership influence. This program approaches public speaking as a strategic discipline, exploring how evidence-based communication techniques shape decision-making, public opinion, organizational culture, and societal transformation.

The structure of the program includes five carefully designed modules:

  • Two research-focused modules dedicated to advanced research methodology, academic writing, and analytical frameworks in communication studies.

  • Two general modules that strengthen strategic thinking, ethics in communication, and interdisciplinary leadership foundations.

  • One specialized module centered specifically on Public Speaking, examining rhetorical theory, persuasive communication models, speech architecture, audience analysis, crisis communication delivery, executive presence, and media performance strategy.

The program culminates in thesis and research activities, enabling candidates to contribute original insights to the field of public communication and rhetorical leadership.

With a duration of +12 months (minimum duration with flexibility for extension), the program corresponds to 60 ECTS and is designed for individuals seeking academic advancement, executive communication mastery, leadership visibility, political communication expertise, corporate spokesperson roles, media presence enhancement, or consultancy in strategic communication.

Graduates of this Master study program are prepared to operate at advanced professional and academic levels, combining research excellence with persuasive, ethical, and high-impact communication performance.



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This program is also offered fully online.

We would like to highlight that 89% of students complete the program within the expected timeframe.

Language of Instruction: English

All our online executive postgraduate programs (Master’s and Doctorate levels) are fully research-based, allowing students to complete their studies through guided research.

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©This website serves as a centralized platform showcasing study programs and professional education opportunities offered by member institutions of the VBNN Smart Education Group. Programs may be delivered by different academic institutions within the network, including higher education providers and professional training academies located in cities such as Bishkek, Luzern, Zurich, Dubai, London, Osh, Ajman, and Riga. Each program is offered, administered, and certified by the respective institution in accordance with the regulations applicable in its jurisdiction.

SIU Swiss International University – Bishkek, Kyrgyz Republic. State-accredited campus delivering higher education and research programs (License No. LS240001853).

AAHES Autonomous Academy Zurich – Swiss Academy in Zurich, Switzerland. Registered with Swiss authorities since 2013 (Reg. No. CH-170.4.012.134-9).

ISBM Business School Luzern – Swiss Management School in Lucerne, Switzerland. Allowed by the Board of Education and Culture and registered with Swiss authorities (Reg. No. CH-100.3.802.225-0).

VBNN Smart Education Group – Ajman, United Arab Emirates. Regional administrative entity operating under commercial license (License No. 262425649888).

KUIPI Kyrgyz-Uzbek International Pedagogical Institute – Osh, Kyrgyz Republic. Teacher-training and pedagogical studies institution supporting regional educational development (License No. LS230000271).

ISB Academy Dubai – Swiss International Institute in Dubai, UAE. KHDA-permitted training and vocational institute (Permit No. 631419).

OUS Academy London – Swiss Academy in London, United Kingdom. British-registered institution offering executive and blended international programs (UKRLP No. 10099531).

Amber Academy Riga – Swiss Academy in Riga, Latvia. Operates through SIA Baltic Sea Amber under a permit from the Riga Education and Information Methodological Centre (RIIMC) for non-formal education programs (Ref. No. RIMCK-26-66-nd).

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Legal notices, policies (AGB), and imprint information are available on the official websites of the respective member institutions. Each institution operates in accordance with the regulations of its local authorities. When a study program is delivered, the policies and regulations of the responsible institution apply and are publicly available on its official website.

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