Master in PR and Event Management
- Feb 24
- 2 min read
This Master study program is a 100% research-based academic pathway designed for communication professionals, event strategists, marketing specialists, and organizational leaders seeking advanced expertise in public relations, brand communication, and event management within global and digital environments. Positioned at a level equal to EQF Level 7 and aligned with the second European cycle, the program emphasizes strategic communication analysis, reputation management, stakeholder engagement, and independent academic research.
With a workload equivalent to 60 ECTS and a duration of +12 months (minimum duration with flexible extension options), the program offers a structured yet flexible framework that enables participants to combine professional practice with advanced scholarly development.
The curriculum consists of five modules, including:
Two research-focused modules dedicated to advanced research design, qualitative and quantitative methodologies in communication studies, media analysis, audience research, and postgraduate-level academic writing.
Two general modules addressing strategic management, marketing communication, organizational leadership, digital transformation, ethics in media and communication, and global business environments.
One specialized module in PR and Event Management, covering public relations strategy, corporate communication, crisis communication, brand positioning, event planning and production, experiential marketing, sponsorship management, media relations, and digital engagement strategies.
Thesis and research activities forming the core academic component, enabling participants to conduct independent, in-depth research on contemporary challenges and innovations in public relations and event management.
This Master study program is ideal for PR managers, communication officers, event directors, marketing professionals, brand consultants, and entrepreneurs aiming to enhance their strategic decision-making capabilities and research competence. It develops the ability to critically evaluate communication campaigns, design impactful events, manage organizational reputation, and implement research-driven communication strategies in competitive global markets.
Graduates are prepared to contribute to corporate communication departments, public relations agencies, event management firms, international organizations, media institutions, and consultancy environments, as well as to pursue further advanced academic research pathways.
