Master in Media and Communication Management
- Feb 16
- 2 min read
100% Research-Based | EQF Level 7 | 60 ECTS | Second European Cycle
The Master in Media and Communication Management is an advanced postgraduate program designed to prepare professionals for strategic leadership roles in media organizations, corporate communication departments, digital platforms, and global communication industries. Fully research-based and academically aligned with EQF Level 7, the program is equivalent to the Second Cycle of European Higher Education and carries 60 ECTS credits.
This program develops advanced competencies in media strategy, corporate communication, digital content management, public relations, branding communication, and media economics. Through a strong research orientation, students critically analyze global media trends, communication technologies, audience behavior, digital transformation in media industries, and strategic messaging in complex environments. The academic focus ensures that graduates can design data-driven communication strategies and evidence-based solutions for dynamic and rapidly evolving media landscapes.
The academic structure consists of five core modules:
Two research-focused modules dedicated to advanced research methodology, media analytics, qualitative and quantitative communication research, and academic writing.
Two general management modules covering strategic leadership, corporate governance, and global business environments.
One specialization module focused specifically on media management, strategic communication planning, digital media operations, and communication innovation.
The program culminates in a master’s thesis and structured research activities, enabling students to conduct independent research on contemporary topics such as digital media transformation, crisis communication, media ethics and governance, audience engagement strategies, brand communication management, or global media policy. The final research project demonstrates analytical depth, strategic vision, and professional-level communication expertise.
The minimum duration is 12 months, with flexibility to extend the study period according to professional needs. This structure makes the program particularly suitable for media professionals, communication managers, and digital strategists seeking advanced academic qualifications while continuing their careers.
Graduates are prepared for senior roles in media management, corporate communication, public relations, digital content strategy, broadcasting organizations, marketing communication, and international media enterprises.


