Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Marketing and Management for Luxury Hotels

Feb 21
2 min read

This Master study program is designed for professionals seeking to develop advanced expertise in the strategic marketing and executive management of luxury hotels. Positioned at a study level equal to EQF Level 7 and aligned with the second cycle of the European Higher Education Area, the program is academically equivalent to 60 ECTS credits and provides a strong research-based foundation for leadership within the global luxury hospitality sector.

Luxury hotels operate in a highly competitive environment where brand prestige, guest personalization, operational excellence, and strategic positioning define success. The sector demands professionals who understand not only hospitality management principles, but also luxury brand psychology, premium customer expectations, and high-value service innovation. This program responds to these challenges by integrating advanced marketing strategies with executive hotel management and research-driven decision-making.

The program structure includes five comprehensive modules:

Two research-focused modules that develop advanced research design skills, critical analysis, data interpretation, and academic writing competencies relevant to hospitality and luxury markets.
Two general management modules that strengthen strategic leadership, financial decision-making, organizational development, and international business perspectives within hospitality environments.
One specialized module dedicated to marketing and management for luxury hotels, focusing on luxury brand positioning, high-net-worth guest experience, digital marketing for premium properties, revenue optimization, reputation management, and sustainable luxury operations.

The program concludes with a thesis and structured research activities, allowing participants to apply analytical frameworks and generate valuable insights tailored to the luxury hotel industry.

Delivered in a 100% research-based format, the program encourages independent thinking, evidence-based strategy development, and innovation in service excellence. Participants explore contemporary themes such as experiential hospitality design, digital transformation in luxury accommodation, customer journey optimization, sustainability in high-end properties, and global competitiveness in five-star and boutique hotel markets.

With a duration of +12 months, the program provides flexibility for working professionals. While a minimum study period applies, participants may extend their studies to accommodate professional commitments or deepen their research focus.

Graduates of this Master study program are prepared to assume strategic roles in luxury hotel groups, boutique hospitality brands, resort management companies, international hotel chains, and high-end accommodation ventures. The research-oriented approach also supports progression toward advanced professional or academic pathways within hospitality management.

By combining rigorous research with specialized luxury hotel expertise, this program equips participants to lead with distinction in one of the most sophisticated and service-driven sectors of the global economy.