Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Marketing and Management for Luxury Business

Feb 21
2 min read

This Master study program is designed for ambitious professionals seeking advanced strategic expertise in the marketing and management of luxury businesses across global markets. Positioned at a study level equal to EQF Level 7 and aligned with the second cycle of the European Higher Education Area, the program is academically equivalent to 60 ECTS credits and is delivered in a fully research-based format.

Luxury business operates at the intersection of exclusivity, high-value brand positioning, premium customer experience, and long-term value creation. From luxury fashion and jewelry to high-end automotive, hospitality, private services, and lifestyle conglomerates, managing luxury enterprises requires a deep understanding of symbolic capital, consumer psychology, strategic differentiation, and sustainable growth models. This Master study program responds to these demands by integrating advanced research methodologies with executive-level business strategy tailored specifically to luxury environments.

The structure of the program includes five comprehensive modules:

Two research-focused modules that develop advanced research design, quantitative and qualitative analysis, academic writing, and strategic data interpretation relevant to luxury markets.
Two general management modules strengthening global leadership, financial strategy, innovation management, corporate governance, and strategic decision-making in competitive international contexts.
One specialized module dedicated to marketing and management for luxury business, addressing luxury brand strategy, premium pricing models, experiential value creation, international market expansion, digital transformation in luxury enterprises, and ESG integration in high-end sectors.

The program concludes with a thesis and structured research activities, enabling participants to apply advanced theoretical frameworks to real-world luxury business challenges and produce meaningful analytical contributions.

Delivered in a 100% research-based format, the program emphasizes critical thinking, strategic innovation, and evidence-based leadership. Participants explore key themes such as global luxury market dynamics, consumer behavior in high-end segments, omnichannel luxury strategy, reputation management, sustainable luxury business models, and competitive positioning in exclusive industries.

With a duration of +12 months, the program offers flexibility for working professionals. While a minimum study period applies, participants may extend their studies to align with professional commitments or deepen their research focus.

Graduates of this Master study program are prepared for strategic and leadership roles in multinational luxury groups, premium retail conglomerates, luxury service providers, brand consultancy firms, and high-end entrepreneurial ventures. The research-oriented approach also supports progression toward advanced academic or executive pathways.

By combining rigorous research methodology with specialized luxury business expertise, this program equips participants to lead with distinction, innovate with precision, and create sustainable competitive advantage in global luxury markets.