Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Marketing and Management for Luxury Brands

Feb 21
2 min read

This Master study program is designed for ambitious professionals seeking advanced expertise in the strategic marketing and executive management of luxury brands. Positioned at a study level equal to EQF Level 7 and aligned with the second cycle of the European Higher Education Area, the program is academically equivalent to 60 ECTS credits and is delivered in a fully research-based format.

Luxury brands operate in highly competitive global markets where exclusivity, heritage, innovation, and brand storytelling define long-term success. From haute couture and premium cosmetics to luxury automotive, jewelry, hospitality, and lifestyle products, the management of luxury brands requires deep understanding of consumer psychology, strategic positioning, value creation, and global brand governance. This Master study program responds to these demands by integrating rigorous research with advanced marketing and management principles tailored specifically to luxury environments.

The structure of the program includes five carefully designed modules:

Two research-focused modules developing advanced research methodologies, critical analysis, academic writing, and data-driven strategic evaluation relevant to luxury markets.
Two general management modules strengthening leadership, strategic management, financial decision-making, innovation systems, and global business perspectives.
One specialized module dedicated to marketing and management for luxury brands, addressing luxury brand architecture, premium pricing strategies, experiential marketing, digital transformation, global expansion strategies, and sustainability in high-end markets.

The program concludes with a thesis and structured research activities, enabling participants to apply theoretical frameworks and produce meaningful insights within the luxury brand sector.

Delivered in a 100% research-based format, the program emphasizes analytical depth, strategic thinking, and evidence-based decision-making. Participants explore contemporary themes such as luxury consumer behavior, brand equity development, digital luxury ecosystems, omnichannel strategies, ESG integration in premium markets, and global brand competitiveness.

With a duration of +12 months, the program offers flexibility for working professionals. While a minimum study period applies, participants may extend their studies to accommodate professional commitments or expand their research focus.

Graduates of this Master study program are prepared for strategic roles in luxury fashion houses, premium cosmetic brands, luxury automotive firms, jewelry and watch brands, lifestyle conglomerates, and high-end retail groups. The research-oriented approach also supports progression toward advanced professional and academic pathways.

By combining rigorous research methodologies with sector-specific expertise, this program equips participants to lead, innovate, and elevate luxury brands in a global marketplace defined by excellence, distinction, and strategic precision.