Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Marketing and Consumer Psychology

4 days ago
2 min read

This Master study program in Marketing and Consumer Psychology is a research-based program designed for learners who want to understand how consumers think, feel, decide, and respond to brands, products, services, and communication strategies. The program connects modern marketing knowledge with consumer behavior, psychology, research methods, and evidence-based decision-making.

The study program is 100% research based, meaning that students are expected to engage deeply with academic literature, applied research, critical analysis, and independent study. Instead of focusing only on practical marketing tools, the program helps learners build strong analytical skills and understand the psychological foundations behind consumer choices, brand loyalty, purchasing behavior, digital engagement, and market perception.

The program includes five modules, structured to support both academic development and subject specialization. It contains two research-related modules, which help students develop research design, academic writing, data interpretation, and critical inquiry skills. It also includes two general modules, which provide broader knowledge relevant to management, communication, and international business contexts. In addition, there is one specialized module focused directly on Marketing and Consumer Psychology, allowing students to explore the main study field in depth.

The program also includes a thesis and research activities, where students apply their knowledge to a focused topic related to marketing, consumer psychology, consumer behavior, branding, digital marketing, advertising, or market research. This helps students demonstrate their ability to work independently, use academic sources, and produce structured research-based work.

The study level is equal to ISCED / EQF Level 7. ISCED means the International Standard Classification of Education, used globally to compare education levels. EQF means the European Qualifications Framework, used in Europe to describe learning levels based on knowledge, skills, and responsibility. Level 7 usually refers to advanced master-level learning.

This Master study program is equal to the second European cycle and is equivalent to 60 ECTS. The ECTS system is the European Credit Transfer and Accumulation System, used to measure student workload and learning achievement across European higher education.

The duration is 12+ months. Students can complete the program within the minimum study period, while also having flexibility to extend their studies according to their personal, academic, or professional situation.

This program is suitable for learners interested in marketing, consumer behavior, branding, advertising, communication, digital markets, business psychology, customer experience, and research-based decision-making.