Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Marketing and Business Management

Feb 20
1 min read

This Master study program is a 100% research-based academic pathway designed for professionals and graduates who aim to integrate advanced marketing expertise with strategic business management competencies. Positioned at a study level equal to EQF Level 7 and aligned with the Second European Cycle, the program emphasizes analytical rigor, strategic thinking, and applied research in competitive and global market environments.

The Master in Marketing and Business Management is structured around five integrated modules: two research-focused modules that develop advanced research methodology, data analysis, market intelligence, and academic writing skills; two general modules that strengthen strategic management, leadership, and organizational development capabilities; and one specialized module dedicated to marketing strategy, consumer behavior, branding, digital transformation, and competitive positioning. The program culminates in a thesis and structured research activities, enabling students to demonstrate independent research ability and evidence-based managerial decision-making.

With a workload equal to 60 ECTS, the program can be completed within a minimum duration of +12 months, while offering flexibility for students who wish to extend their studies according to professional or personal commitments. The research-driven model ensures graduates develop critical thinking, advanced market analysis skills, and strategic planning capabilities necessary to lead in dynamic and data-driven business environments.

Graduates of this Master study program are prepared for leadership roles in marketing strategy, brand management, digital marketing, business development, consultancy, entrepreneurship, and corporate management across multinational corporations and innovative enterprises.