Master in Marketing and Branding
- Feb 23
- 2 min read
This Master study program is a 100% research-based academic pathway designed for professionals and aspiring strategists who seek to master the analytical, strategic, and creative dimensions of marketing and brand development. Positioned at a study level equal to EQF Level 7 and aligned with the 2nd European cycle, the program combines advanced research capability with strategic market insight to prepare graduates for leadership roles in competitive global environments.
Marketing and branding today extend far beyond advertising and promotion. They encompass consumer behavior analysis, brand positioning strategy, digital transformation, data-driven decision-making, market innovation, reputation management, and long-term value creation. This program approaches marketing and branding as integrated strategic disciplines grounded in research, critical thinking, and measurable performance frameworks.
The structure of the program consists of five comprehensive modules:
Two research-focused modules dedicated to advanced research methodology, market analysis techniques, quantitative and qualitative research tools, and academic writing in business and marketing studies.
Two general modules designed to strengthen strategic management foundations, ethical decision-making, innovation frameworks, and interdisciplinary business leadership perspectives.
One specialized module in Marketing and Branding, focusing on brand architecture, strategic positioning, consumer psychology, digital branding ecosystems, global marketing strategy, brand equity measurement, and integrated communication planning.
The program culminates in thesis and research activities, enabling candidates to develop original research contributions that address contemporary marketing challenges and branding innovation strategies.
With a duration of +12 months (minimum duration with flexible extension options), the program corresponds to 60 ECTS and is designed to accommodate working professionals while maintaining strong academic rigor. It is suitable for individuals aiming to advance in brand management, corporate marketing strategy, digital marketing leadership, consultancy, entrepreneurial brand development, and strategic market analysis.
This Master study program is intended for those who seek to combine research excellence with strategic marketing intelligence, equipping them to design, build, and sustain powerful brands in dynamic global markets.
