Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Luxury Marketing and Brand Management

Feb 24
2 min read

This Master study program is designed for ambitious professionals and researchers seeking advanced expertise in the strategic world of luxury marketing and global brand management. Positioned at a study level equal to EQF Level 7 and aligned with the second European cycle, the program provides an academically rigorous and research-intensive pathway for those aiming to lead, analyze, and innovate within the luxury sector.

Luxury markets require a distinct understanding of exclusivity, heritage, consumer psychology, premium positioning, digital influence, and global expansion strategies. This 100% research-based program equips participants with the analytical tools and theoretical frameworks necessary to evaluate luxury brand ecosystems, develop high-impact marketing strategies, and contribute original research to the evolving field of luxury management.

The program is structured into five modules:

Two research-focused modules that develop advanced competencies in research design, methodology, data analysis, and academic writing.
Two general modules that strengthen strategic management, innovation, and global business perspectives.
One specialized module dedicated specifically to Luxury Marketing and Brand Management, addressing brand equity, experiential marketing, high-net-worth consumer behavior, digital luxury, sustainability in premium markets, and global luxury distribution models.

The curriculum culminates in a thesis and comprehensive research activities, enabling participants to produce an original contribution to knowledge in the field of luxury marketing.

With a duration of +12 months (minimum duration), the program offers flexibility, allowing participants to extend their studies when needed. The academic workload is equivalent to 60 ECTS, ensuring alignment with European higher education standards.

This Master study program is ideal for professionals in luxury retail, fashion, hospitality, automotive, jewelry, premium services, and global brand consultancy who aim to elevate their expertise through structured research and advanced strategic insight.