Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Event and Leisure Management

Feb 17
2 min read

100% Research-Based | EQF Level 7 | 60 ECTS | Second European Cycle

The Master in Event and Leisure Management is an advanced postgraduate program designed to prepare professionals for strategic leadership roles in global event industries, leisure enterprises, entertainment management, and experiential tourism environments. Fully research-based and academically aligned with EQF Level 7, the program is equivalent to the Second Cycle of European Higher Education and awards 60 ECTS credits.

This program develops advanced expertise in event strategy, destination leisure planning, entertainment business models, experiential marketing, venue management, sponsorship strategy, and sustainable event design. Through a strong research orientation, students critically analyze mega-event management frameworks, cultural and corporate event planning models, digital event technologies, audience engagement strategies, and the economic impact of leisure industries. The academic framework ensures that graduates can design innovative, financially viable, and socially responsible event and leisure initiatives.

The academic structure consists of five core modules:

Two research-focused modules dedicated to advanced research methodology, leisure market analytics, event impact assessment, strategic planning research, and academic writing.
Two general management modules covering strategic leadership, corporate governance, hospitality and tourism integration, and global business environments.
One specialization module focused specifically on event production management, leisure operations strategy, sponsorship and partnership development, and entertainment industry innovation.

The program culminates in a master’s thesis and structured research activities, enabling students to conduct independent research on contemporary topics such as sustainable mega-events, digital transformation in event management, experiential branding strategies, global festival development, sports and entertainment economics, or smart leisure destinations. The final research project demonstrates analytical depth, strategic thinking, and professional-level expertise in event and leisure ecosystems.

The minimum duration is 12 months, with flexibility to extend the study period according to professional commitments. This structure makes the program particularly suitable for event managers, leisure industry professionals, festival directors, venue operators, entertainment entrepreneurs, and tourism strategists seeking advanced academic qualifications while continuing their careers.

Graduates are prepared for senior roles in international event organizations, entertainment corporations, sports event management, luxury leisure enterprises, destination marketing organizations, and global tourism and hospitality sectors.