Master in E-Business and Digital Marketing
- Feb 16
- 2 min read
100% Research-Based | EQF Level 7 | 60 ECTS | Second European Cycle
The Master in E-Business and Digital Marketing is an advanced postgraduate program designed for professionals and graduates who aim to lead in the rapidly evolving digital economy. Fully research-based and academically aligned with EQF Level 7, the program is equivalent to the Second Cycle of European Higher Education and carries 60 ECTS credits.
This program develops advanced competencies in digital strategy, online business models, data-driven marketing, and digital transformation. Through a strong research orientation, students learn to critically analyze digital markets, evaluate e-commerce ecosystems, interpret analytics, and design innovative online growth strategies grounded in academic research and real-world application.
The academic structure includes five core modules:
Two research-focused modules dedicated to advanced research methodology, digital analytics, consumer data analysis, and academic writing.
Two general management modules covering strategic leadership, innovation management, and global business environments.
One specialization module focused specifically on e-business models, digital platforms, online branding, and performance marketing.
The program concludes with a master’s thesis and structured research activities, enabling students to conduct independent research on contemporary challenges such as digital transformation, online consumer behavior, social media strategy, e-commerce optimization, or digital innovation. The final research project demonstrates analytical depth, strategic thinking, and professional-level digital expertise.
The minimum duration is 12 months, with flexibility for students to extend their study period when needed. This structure makes the program suitable for working professionals seeking advanced qualifications in digital business without interrupting their careers.
Graduates are prepared for leadership roles in digital marketing management, e-commerce strategy, online business development, performance marketing, digital consulting, and global digital enterprises.





