Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Master in Digital Marketing

Feb 21
2 min read

This Master study program is a 100% research-based academic pathway designed for professionals who aim to master data-driven marketing strategies in the rapidly evolving digital economy. The Master in Digital Marketing is academically positioned at a level equal to EQF Level 7 and aligned with the second cycle of the European Higher Education framework, equivalent to 60 ECTS credits.

Digital transformation has reshaped how organizations communicate, engage customers, build brands, and compete globally. From social media ecosystems and search engine optimization to performance marketing, analytics, artificial intelligence, and digital consumer behavior, modern marketing requires strategic insight supported by scientific research and measurable outcomes. This program focuses on equipping participants with advanced analytical skills and research competence to design, evaluate, and optimize digital marketing strategies.

The academic structure consists of five modules designed to ensure both methodological rigor and professional relevance. Two modules are dedicated to research methodology and advanced research design, enabling participants to apply quantitative and qualitative research techniques, data analytics, market research tools, and performance evaluation frameworks. Two general modules strengthen foundations in strategic management, marketing theory, consumer psychology, brand development, and business innovation. One specialized module focuses specifically on Digital Marketing, covering topics such as digital strategy development, social media marketing, search engine marketing (SEO and SEM), content marketing, digital advertising models, marketing analytics, customer journey mapping, e-commerce strategies, and emerging digital technologies.

The program culminates in a thesis and structured research activities, where participants conduct an in-depth investigation into a contemporary issue in digital marketing. Through this research-centered approach, candidates demonstrate analytical depth, strategic thinking, and the ability to generate actionable insights based on empirical evidence.

With a minimum duration of 12 months and flexibility for extension, the program is designed to support working professionals who seek academic advancement while maintaining professional responsibilities. It is particularly suitable for marketing managers, digital strategists, entrepreneurs, brand consultants, communication specialists, business analysts, and professionals aiming to lead digital transformation initiatives.

Graduates of this Master study program are prepared to contribute to corporate marketing departments, digital agencies, start-ups, multinational organizations, research institutions, and consulting environments. They develop the capacity to analyze digital trends, evaluate campaign performance, design integrated marketing strategies, and support sustainable competitive growth in digital markets.

The Master in Digital Marketing represents a research-driven academic journey dedicated to advancing innovation, strategic marketing intelligence, and data-informed decision-making in the digital era.