Executive MBA in Wine and Beverage Business Management
- Apr 30
- 2 min read
The Executive MBA in Wine and Beverage Business Management is a 100% research-based Master study program designed for learners who want to understand the wine, beverage, hospitality, retail, and luxury consumption sectors from a business and management perspective. This Master study program is suitable for professionals and advanced learners interested in market strategy, brand development, distribution channels, international beverage trade, consumer behavior, quality positioning, and sustainable business practices in the wine and beverage industry.
This Master study program focuses on applied research and analytical thinking. Instead of being limited to theoretical study, learners are encouraged to examine real business challenges, study market developments, evaluate industry practices, and connect management knowledge with the changing global beverage sector. The program may be especially useful for learners interested in wine business, beverage entrepreneurship, hospitality management, import and export, luxury beverage branding, beverage retail, food and beverage operations, and international business development.
The study level is equal to ISCED / EQF Level 7. ISCED means the International Standard Classification of Education, a framework used internationally to describe education levels. EQF means the European Qualifications Framework, which helps compare qualification levels across Europe. Level 7 is generally connected to Master-level learning, advanced knowledge, specialized skills, research ability, and strategic decision-making.
The program is also equal to the 2nd European cycle, which is commonly associated with Master-level studies in the European higher education structure.
The Executive MBA in Wine and Beverage Business Management includes 5 modules:
Two research-related modules that support academic writing, research design, critical analysis, and research-based thinking.
Two general modules related to management, business strategy, leadership, innovation, or professional decision-making.
One specialized module focused on Wine and Beverage Business Management.
In addition to these modules, the program includes a thesis and research activities, allowing learners to explore a focused topic related to the wine and beverage business field.
The duration of this Master study program is +12 months. There is a minimum duration, but students have flexibility to extend the study program depending on their personal schedule, professional responsibilities, and study progress.
The program is equal to 60 ECTS, reflecting the expected study workload and learning volume at Master level.
Overall, this Master study program is designed for learners who want to build advanced knowledge in wine and beverage business management through research, strategic analysis, and practical industry understanding. It supports the development of professional skills in market evaluation, brand strategy, international business, beverage sector innovation, and responsible management in a growing global industry.
