Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Executive MBA in International Tourism Management

Apr 27
2 min read

The Executive MBA in International Tourism Management is a Master study program designed for learners who want to develop advanced knowledge in tourism, hospitality, destination management, travel services, and international business strategy. This program is suitable for professionals who wish to understand how the global tourism sector operates, how destinations compete, how travel markets change, and how tourism organizations can grow in a responsible and sustainable way.

This Master study program is 100% research-based, which means that learning is strongly connected to independent study, academic research, analytical thinking, and the development of practical insights through research activities. Students are encouraged to explore real topics in international tourism management, such as tourism marketing, visitor experience, sustainable tourism, digital transformation in travel, destination branding, service quality, and global tourism trends.

The study level is equal to ISCED / EQF Level 7. ISCED, the International Standard Classification of Education, is a global framework used to describe and compare education levels internationally. EQF, the European Qualifications Framework, helps explain learning levels across Europe. Level 7 generally refers to Master-level learning, where students are expected to demonstrate advanced knowledge, critical thinking, research ability, and professional decision-making skills.

The program is also equal to the 2nd European cycle, which is commonly associated with advanced Master-level studies in the European higher education structure.

The Executive MBA in International Tourism Management includes 5 modules:

Two research-related modules
These modules help students build strong research skills, understand academic methods, develop analytical thinking, and prepare for independent research work.
Two general modules related to business and management
These modules support a wider understanding of leadership, management, strategy, organizational development, and decision-making in modern business environments.
One specialized module in International Tourism Management
This module focuses on key topics in tourism, including international travel markets, tourism operations, destination management, customer experience, hospitality connections, digital tourism, and sustainable tourism development.

In addition to the modules, the program includes a thesis and research activities, allowing students to apply their knowledge to a focused topic related to international tourism management. This research-based structure helps learners connect theory with real-world tourism challenges and develop professional academic writing and analysis skills.

The duration of this Master study program is +12 months. This is the minimum study duration, while students have flexibility to extend their study period according to their learning pace, professional schedule, and personal circumstances.

The program is equal to 60 ECTS, which reflects the academic workload and learning effort commonly associated with a Master-level study program in the European education context.

Overall, the Executive MBA in International Tourism Management is a valuable choice for learners who want to strengthen their academic and professional understanding of tourism in a global context. It supports future-oriented thinking, research skills, management knowledge, and a deeper awareness of how tourism can contribute to economic development, cultural exchange, sustainability, and international cooperation.