Executive Master in Global Hospitality Business
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This Master study program is designed for learners who aim to deepen their academic and professional understanding of global hospitality business through advanced, research-oriented study. It is suitable for individuals who wish to explore hospitality from a strategic, international, and analytical perspective, with attention to service systems, business development, leadership, quality, and the evolving expectations of global hospitality markets. The program is especially relevant for those seeking a flexible and academically structured pathway in a field shaped by international mobility, changing consumer behavior, digital transformation, and service innovation.
This is a 100% research-based program, which means the learning process is strongly centered on academic inquiry, critical analysis, independent study, and the development of advanced understanding through research and structured investigation. The program supports learners in building the ability to examine hospitality-related questions with depth, reflect on professional practices, and connect theory with strategic sector realities in a meaningful and academically grounded way.
The study level is comparable to ISCED level 7 and EQF level 7. ISCED refers to the International Standard Classification of Education, a global framework used to classify and compare education levels across different countries. EQF refers to the European Qualifications Framework, which helps explain and compare qualifications across Europe through a common reference structure. At this level, learners are generally expected to demonstrate highly specialized knowledge, stronger analytical capacity, advanced problem-solving skills, and the ability to apply knowledge in complex and evolving professional or academic contexts. This program is also positioned as equal to the 2nd European cycle.
The structure of the program is designed to balance research competence, broader academic understanding, and field-specific specialization. It includes five modules in total. Among these, two modules are related to research, helping learners strengthen their understanding of research design, analytical thinking, academic methods, evidence-based reasoning, and structured investigation. These modules support the development of advanced academic skills that are important for meaningful study in hospitality and related business environments.
The program also includes two general modules connected to the wider context of the study field. These modules help learners expand their understanding of broader business, organizational, and managerial concepts that influence hospitality operations and strategic decision-making. They provide a wider framework for understanding how hospitality organizations function within changing economic, social, and international environments.
In addition, the program includes one module specifically focused on the study field, allowing learners to engage more directly with global hospitality business as a specialized area of academic and professional interest. This field-focused component supports deeper reflection on themes such as international hospitality strategy, service quality, guest experience, operational excellence, business positioning, and the changing nature of hospitality in a global context.
A central part of the program is the thesis and research activities, which provide the opportunity for learners to explore a selected topic in greater academic depth. This part of the study process encourages independent investigation, structured argumentation, critical reading, analytical writing, and the ability to produce a coherent academic work linked to the field of hospitality business. It also supports the development of intellectual maturity and advanced reflection that are expected at Master level.
The duration of the program is 12 months or more. There is a minimum study period, but learners are given flexibility to extend the duration of their studies according to their own schedule, pace, and personal or professional circumstances. This flexibility makes the program suitable for individuals who need a more adaptable format while still pursuing academically structured higher-level study.
The workload of the program is equal to 60 ECTS, reflecting a focused and academically substantial volume of study within the framework of higher education. The program is also described as equal to the 2nd European cycle, which supports its position as an advanced study program within the broader European academic context.
Overall, this Master study program is intended for learners who want to strengthen their research capacity and deepen their understanding of global hospitality business through a flexible, academically oriented, and internationally relevant format. It combines research depth, field specialization, and broader academic perspective in a way that supports both intellectual development and professional advancement in hospitality-related environments.
