Executive BBA in Business Analytics and Artificial Intelligence (International Focus)
- Apr 10
- 2 min read
This bachelor study program is designed for learners who want to build strong knowledge in business analytics, artificial intelligence, and modern decision-making in an international context. It is suitable for students and professionals who want to understand how data, digital tools, and AI-based systems are shaping today’s business environment. The program combines academic foundations with practical, research-oriented learning, helping learners develop the ability to interpret data, understand business problems, and explore how artificial intelligence can support strategy, operations, and innovation across industries.
The study level is equal to ISCED / EQF level 6. ISCED stands for the International Standard Classification of Education, which is a global framework used to classify education levels. EQF stands for the European Qualifications Framework, which helps compare qualifications across Europe through common reference levels. At this level, students are expected to develop advanced knowledge, practical understanding, and the ability to apply concepts in professional and academic settings.
The program structure is designed to provide a balanced and modern learning experience. It includes 1 module in Introduction to Online Education, 1 module in Basics of Artificial Intelligence, 1 module in Introduction to Research Methods, 2 general modules related to the study field, and 3 modules focused on Business Analytics and Artificial Intelligence, followed by a bachelor project and research activities. This structure helps students gain both broad academic understanding and focused subject knowledge in data-driven business analysis and AI applications.
The duration of the program is +12 months. This means there is a minimum study duration, while students also have the flexibility to extend their study period based on their personal schedule, professional commitments, and learning pace. This flexible model makes the program suitable for those who need to combine study with work or other responsibilities.
The program is equal to 60 ECTS and is aligned with the 1st European cycle. It is designed to support learners in building a solid academic and professional foundation in one of the most relevant and fast-growing areas of contemporary business education. By combining business thinking, analytical methods, and AI awareness, this bachelor study program prepares students to engage with the changing needs of organizations in local and international markets.
