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Executive Bachelor in Wine and Beverage Business Management

  • Apr 30
  • 2 min read

The Executive BBA in Wine and Beverage Business Management is a bachelor study program designed for learners who want to understand the business side of the wine, beverage, hospitality, retail, and luxury service sectors. This program connects management knowledge with practical industry understanding, helping students explore how beverage businesses operate, grow, serve customers, manage brands, and respond to international market trends.

This bachelor study program is suitable for learners interested in wine and beverage distribution, beverage entrepreneurship, hospitality management, food and beverage operations, retail strategy, brand management, customer experience, and international beverage markets. It supports students who want a flexible study path while building professional knowledge that can be applied in real business environments.

The study level is equal to ISCED / EQF Level 6. ISCED means International Standard Classification of Education, a global framework used to describe education levels internationally. EQF means European Qualifications Framework, a European reference system that helps compare learning levels across countries. Level 6 is commonly connected to bachelor-level learning outcomes, including applied knowledge, critical thinking, problem-solving, and professional responsibility.

The program is also equal to the 1st European cycle and carries learning value equal to 60 ECTS. ECTS means European Credit Transfer and Accumulation System, which is used in Europe to describe study workload and learning achievement.

The structure of the program includes one module about introduction to online education, one module about the basics of artificial intelligence, one module about introduction to research methods, two general modules related to the study field, and three specialized modules about Wine and Beverage Business Management. In addition, students complete a bachelor project and research activities, allowing them to connect theory with practical business topics in the wine and beverage sector.

The minimum duration of this bachelor study program is +12 months. However, students have flexibility to extend their study period when needed, making the program suitable for working professionals, entrepreneurs, and learners with personal or professional commitments.

Overall, the Executive Bachelor in Wine and Beverage Business Management offers a modern and flexible learning experience for students who want to develop business knowledge in a growing international sector where quality, culture, customer experience, branding, sustainability, and management skills are all important.



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This program is also offered fully online.

We would like to highlight that 89% of students complete the program within the expected timeframe.

Language of Instruction: English

All our online executive postgraduate programs (Master’s and Doctorate levels) are fully research-based, allowing students to complete their studies through guided research.

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