Executive Bachelor in International Tourism Management
- Apr 27
- 3 min read
This bachelor study program in International Tourism Management is designed for learners who want to understand the global tourism industry from a business, management, and international service perspective. Tourism is one of the most dynamic sectors in the world, connecting travel, hospitality, culture, events, destination development, digital platforms, customer experience, and sustainable business practices.
The program introduces students to the key principles of tourism management and helps them develop practical knowledge for working in international tourism environments. It is suitable for learners who are interested in travel businesses, hospitality services, destination marketing, tourism operations, cultural tourism, travel technology, customer relations, and international business development.
As part of Executive Education, this bachelor study program supports flexible learning for busy adults, working professionals, entrepreneurs, and international learners who want to improve their academic and professional understanding of the tourism sector.
Study Level
This bachelor study program is equal to ISCED / EQF Level 6.
ISCED means the International Standard Classification of Education. It is a global framework used to describe and compare education levels internationally.
EQF means the European Qualifications Framework. It helps compare qualification levels across European education systems and supports transparency between countries.
Level 6 is generally connected with bachelor-level learning outcomes, including applied knowledge, problem-solving skills, independent study, and professional understanding in a chosen field.
European Cycle
This bachelor study program is equal to the 1st European cycle, which is commonly associated with bachelor-level higher education studies in the European education framework.
Duration
The minimum duration of this bachelor study program is 12 months or more. Students have flexibility to extend their study period when needed, allowing them to balance their learning with work, family, and professional responsibilities.
ECTS
This bachelor study program is equal to 60 ECTS.
ECTS means the European Credit Transfer and Accumulation System. It is commonly used in Europe to measure student workload and learning achievement.
Program Structure
The program includes a balanced combination of online learning preparation, research skills, general tourism-related knowledge, specialized study modules, and a final bachelor project.
The structure includes:
1 module: Introduction to Online Education
Students learn how to study effectively in a digital learning environment, manage online academic tasks, use learning platforms, and build independent study habits.
1 module: Basics of Artificial Intelligence
This module introduces the role of AI in modern business and tourism, including digital tools, automation, smart customer service, travel platforms, and responsible technology use.
1 module: Introduction to Research Methods
Students learn the basics of academic research, including how to develop research questions, collect information, evaluate sources, and prepare structured academic work.
2 general modules related to the study field
These modules support broader understanding of business, management, communication, service quality, and international professional practice related to tourism.
3 modules about International Tourism Management
These specialized modules focus on core tourism topics such as destination management, tourism operations, travel services, hospitality connections, customer experience, tourism marketing, sustainability, and international tourism development.
Bachelor project and research activities
Students complete a bachelor project that allows them to apply what they have learned to a practical or academic topic in international tourism management. Research activities help students develop analytical thinking, academic writing, and problem-solving skills.
Learning Focus
This bachelor study program focuses on developing knowledge and skills in areas such as:
Tourism business management, destination development, international travel markets, customer service, hospitality and tourism connections, tourism marketing, sustainable tourism, digital tourism tools, cultural tourism, event and travel services, and global tourism trends.
Students are encouraged to think critically about how tourism organizations can create positive experiences for travelers while supporting local communities, cultural understanding, and responsible development.
Career Relevance
International Tourism Management is relevant to many professional areas, including travel agencies, tour operators, hospitality organizations, tourism boards, destination management companies, event organizations, airline and airport service environments, cultural tourism projects, and international service businesses.
The program can support learners who want to improve their knowledge for professional growth, career development, business ownership, or further academic study.
Conclusion
The Executive Bachelor in International Tourism Management is a flexible bachelor study program for learners who want to understand tourism as a global business and service industry. With a study level equal to ISCED / EQF Level 6, 60 ECTS, and equivalence to the 1st European cycle, the program provides structured learning in tourism, management, research, digital education, and modern business practice.
Through its executive education format, students can develop useful knowledge while maintaining flexibility in their study journey.
