Executive Bachelor in International Hospitality Business Management

This bachelor study program is designed for learners who want to build strong knowledge in international hospitality business management. It focuses on the modern hospitality sector, including hotel operations, guest services, tourism-related business, service quality, customer experience, leadership, digital transformation, and international business practices.

The program is suitable for students and working professionals who want to understand how hospitality organizations operate in a competitive global market. It supports learners in developing practical business thinking, management awareness, communication skills, and research ability in the hospitality field.

International hospitality is more than hotels and tourism. It includes service culture, customer satisfaction, operational planning, revenue awareness, sustainability, digital tools, and international standards. This program helps students understand these areas in a structured and flexible way.

Study Level

This bachelor study program is equal to ISCED / EQF Level 6.

ISCED means the International Standard Classification of Education. It is a global framework used to describe and compare levels of education internationally.

EQF means the European Qualifications Framework. It helps compare learning levels across Europe by describing knowledge, skills, and responsibility at each level.

Level 6 is normally connected with bachelor-level learning. It reflects the ability to understand a field in depth, apply knowledge in professional situations, solve problems, and complete structured academic and practical work.

This program is also equal to the 1st European Cycle.

Program Structure

The program includes 60 ECTS and is structured to support both academic understanding and practical professional development.

The study plan includes:

1 module about Introduction to Online Education

This module helps students understand online learning methods, digital study tools, academic participation, and how to manage flexible learning successfully.

1 module about the Basics of Artificial Intelligence

This module introduces students to the role of artificial intelligence in modern business and hospitality. It may include basic ideas about automation, digital services, data use, customer experience, and AI-supported decision-making.

1 module about Introduction to Research Methods

This module introduces academic research, critical thinking, data collection, source evaluation, and basic research writing. It prepares students for project-based academic work.

2 general modules related to the study field

These modules support wider business and management understanding connected to hospitality, service industries, and international markets.

3 modules about International Hospitality Business Management

These modules focus more directly on the hospitality field. They may cover areas such as hospitality operations, service management, tourism business, guest experience, international hospitality strategy, leadership, and quality standards.

Bachelor project and research activities

Students complete a bachelor-level project and related research activities. This allows them to apply what they have learned to a topic connected to international hospitality business management.

Duration

The minimum duration of the program is +12 months.

Students have flexibility to extend their study program when needed. This makes the program suitable for working professionals and international learners who may need more time because of employment, family, travel, or other responsibilities.

ECTS

This bachelor study program is equal to 60 ECTS.

ECTS means the European Credit Transfer and Accumulation System. It is commonly used in Europe to describe the estimated learning workload of a study program or module.

Learning Focus

By studying International Hospitality Business Management, learners can develop knowledge in areas such as:

hospitality business operations, service quality, customer experience, tourism and hospitality markets, leadership, communication, digital transformation, business planning, cultural awareness, and professional hospitality standards.

The program aims to support students in understanding how hospitality businesses can operate efficiently, serve international customers, and adapt to modern market expectations.

Conclusion

This bachelor study program is a flexible and structured program for learners who want to study international hospitality business management at bachelor level. It combines online education, basic AI awareness, research methods, general business knowledge, field-specific hospitality modules, and a bachelor project.

It is designed to help students build practical and academic understanding of the hospitality industry while preparing them for further learning, professional development, or career growth in hospitality, tourism, service management, and international business environments.

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