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EMBA in Strategic Marketing and Global Brand Management

  • Apr 3
  • 1 min read

This Master study program is designed for professionals aiming to lead global marketing strategies and build powerful international brands in highly competitive markets. The EMBA in Strategic Marketing and Global Brand Management focuses on research-driven approaches that integrate strategic marketing, global market intelligence, and brand positioning to achieve long-term business success and sustainable competitive advantage.

This is a 100% research-based program, enabling participants to explore advanced topics such as global branding strategies, cross-cultural marketing, digital transformation, consumer analytics, and international market expansion, while developing innovative and data-driven solutions for modern marketing challenges.

The study level of this program is equivalent to ISCED / EQF Level 7.The International Standard Classification of Education (ISCED) is a global framework used to classify education levels across countries, ensuring comparability and transparency. The European Qualifications Framework (EQF) defines learning levels based on knowledge, skills, and competencies; Level 7 reflects advanced expertise, critical thinking, and high-level strategic decision-making capabilities.

The program structure consists of 5 modules, including:

  • 2 research-focused modules developing advanced academic and analytical competencies

  • 2 general management modules strengthening leadership and strategic decision-making

  • 1 specialized module in Strategic Marketing and Global Brand Management

  • In addition to thesis and research activities

The duration of the program is +12 months, with a minimum study period and flexible extension options to accommodate professional commitments.

The program carries a workload equivalent to 60 ECTS (European Credit Transfer and Accumulation System), aligned with the second cycle of European higher education, ensuring international recognition and academic mobility.



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This program is also offered fully online.

We would like to highlight that 89% of students complete the program within the expected timeframe.

Language of Instruction: English

All our online executive postgraduate programs (Master’s and Doctorate levels) are fully research-based, allowing students to complete their studies through guided research.

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