EMBA in Personal Brand and Influence Economy
- Apr 4
- 2 min read
The Master study program is EMBA in Personal Brand and Influence Economy, designed for professionals who aim to build strong personal brands and leverage influence within the modern digital economy. This program focuses on personal branding strategies, digital presence, audience engagement, content positioning, and the economic value of influence in today’s interconnected world. It prepares participants to position themselves as thought leaders, expand their professional impact, and create sustainable value through influence-driven ecosystems.
This is a 100% research-based program, enabling participants to explore real-world trends in personal branding and the influence economy while developing data-driven and evidence-based strategies. The program emphasizes analytical thinking, strategic positioning, and the application of branding and influence frameworks across industries.
The study level is equivalent to ISCED / EQF Level 7, representing advanced academic learning typically associated with master-level education. The International Standard Classification of Education (ISCED) is a global framework used to classify education levels across countries, ensuring comparability. The European Qualifications Framework (EQF) is a European reference system that connects national qualifications, where Level 7 reflects highly specialized knowledge, advanced problem-solving skills, and the ability to manage complex professional contexts.
The program consists of 5 modules, including:
2 research-focused modules to develop academic and analytical capabilities
2 general modules covering essential management and strategic foundations
1 specialized module focused on Personal Brand and Influence Economy
In addition, the program includes thesis and research activities, allowing participants to investigate a focused topic related to personal branding or influence strategies and contribute to both academic and professional knowledge.
The duration is +12 months, with a minimum study requirement while offering flexibility for participants to extend the program according to their professional and personal commitments.
The program is aligned with 60 ECTS (European Credit Transfer and Accumulation System), ensuring international recognition of academic workload and learning outcomes. It is equivalent to the second cycle of European higher education, reflecting a high level of academic and professional competence.
This program is ideal for professionals in marketing, media, entrepreneurship, consulting, executive leadership, and digital content creation, as well as individuals seeking to strengthen their personal positioning and influence in competitive markets.





