EMBA in Marketing and Brand Power
- 4 days ago
- 1 min read
This Master study program is designed for professionals aiming to build, manage, and elevate powerful brands in competitive global markets. The EMBA in Marketing and Brand Power focuses on research-driven strategies that combine advanced marketing intelligence, consumer behavior insights, and brand positioning to create sustainable competitive advantage.
This is a 100% research-based program, enabling participants to explore modern marketing ecosystems, digital transformation in branding, customer experience design, and data-driven decision-making, while developing innovative strategies to strengthen brand equity and market impact.
The study level of this program is equivalent to ISCED / EQF Level 7.The International Standard Classification of Education (ISCED) is a global framework used to classify education levels across countries, ensuring comparability and transparency. The European Qualifications Framework (EQF) defines learning levels based on knowledge, skills, and competencies; Level 7 reflects advanced expertise, critical thinking, and strategic leadership capabilities.
The program structure consists of 5 modules, including:
2 research-focused modules developing advanced analytical and academic competencies
2 general management modules strengthening leadership and strategic decision-making
1 specialized module in Marketing and Brand Power
In addition to thesis and research activities
The duration of the program is +12 months, with a minimum study period and flexible extension options to suit professionals’ schedules.
The program carries a workload equivalent to 60 ECTS (European Credit Transfer and Accumulation System), aligned with the second cycle of European higher education, ensuring international recognition and academic mobility.

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