Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Sales and Marketing Management

Feb 17
2 min read

The Doctorate in Sales and Marketing Management is a 100% research-based academic pathway designed for senior marketing executives, sales directors, business developers, entrepreneurs, and academic researchers who aim to advance strategic knowledge in modern marketing and revenue management.

This doctorate study program is positioned at a level equivalent to EQF Level 8 and corresponds to the third European cycle of higher education. It is structured to develop independent research capability, advanced analytical thinking, and high-level strategic insight into global sales ecosystems and marketing innovation.

The program is organized into seven structured modules, carefully designed to guide candidates from advanced theoretical foundations to the production of original scholarly work:

Four research-focused modules covering advanced research design, quantitative and qualitative methodologies, consumer analytics, data-driven decision making, academic writing, research ethics, and publication strategies.
Two general modules that enhance interdisciplinary knowledge, leadership, governance, digital transformation, and global business strategy.
One specialized module dedicated to Sales and Marketing Management, addressing strategic brand management, international market expansion, customer relationship management (CRM), digital marketing innovation, sales performance optimization, and revenue growth strategies.

The program culminates in the preparation of an original doctoral thesis supported by structured research activities and academic supervision. Candidates are expected to contribute meaningful research that addresses contemporary challenges in global markets, evolving consumer behavior, digital disruption, sustainability in marketing, and performance-driven sales strategies.

With a minimum duration of 18+ months, the program offers flexibility for experienced professionals. While a defined minimum study period exists, candidates may extend their research timeline to ensure academic rigor, practical relevance, and impactful contribution to the field.

This doctorate study program is designed for leaders who seek to move beyond operational marketing practice toward strategic thought leadership, influencing global sales systems, shaping brand strategy at an international level, and contributing to the advancement of marketing science through rigorous research.