Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in PR and Event Management

Feb 24
2 min read

This doctorate study program is a 100% research-based academic pathway designed for senior communication strategists, public relations executives, event directors, policy advisors, researchers, and academic leaders seeking to produce original and high-impact research in strategic communication and event management. Positioned at a level equal to EQF Level 8 and aligned with the third European cycle, the program emphasizes advanced theoretical development, analytical depth, and independent scholarly contribution within global communication environments.

With a duration of +18 months (minimum duration with flexible extension options), the program offers a rigorous yet flexible research framework that enables candidates to conduct in-depth academic investigations while maintaining executive or professional responsibilities.

The academic structure consists of seven modules, including:

Four research-focused modules dedicated to advanced research design, qualitative and quantitative methodologies in communication studies, media analytics, audience behavior research, impact evaluation, and doctoral-level academic writing and publication standards.
Two general modules addressing global governance in communication, strategic leadership, organizational theory, ethics in media and public relations, digital transformation, and international business environments.
One specialized module in PR and Event Management, focusing on corporate communication strategy, reputation and crisis management, stakeholder engagement, experiential marketing, international event planning and production, sponsorship strategy, media relations, brand positioning, and digital engagement ecosystems.
Thesis and research activities forming the core academic component, enabling candidates to conduct original, independent research addressing contemporary challenges and innovations in public relations and event management at local and global levels.

This doctorate study program prepares candidates to contribute at the highest levels of strategic communication leadership, institutional reputation management, global event design, policy development, and academic scholarship. It develops the capacity to critically evaluate communication systems, design evidence-based engagement strategies, and influence the future of corporate communication and event industries through research-driven innovation.

Graduates are positioned to shape communication frameworks, lead transformational event initiatives, guide organizational strategy, and advance scholarly knowledge in PR and event management worldwide.