Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Marketing and Management for Luxury Tourism

Feb 21
2 min read

This doctorate study program is designed for senior professionals, researchers, and academic practitioners who aim to contribute original knowledge to the evolving field of luxury tourism. Positioned at a study level equal to EQF Level 8 and aligned with the third cycle of the European Higher Education Area, the program emphasizes advanced research, strategic innovation, and high-level analytical expertise within premium travel, hospitality, and destination management.

Luxury tourism operates at the intersection of exclusivity, global mobility, brand prestige, and experiential value creation. In an era shaped by digital transformation, sustainability expectations, and shifting high-net-worth consumer behaviors, leadership in this sector requires deep research capacity and strategic foresight. This doctorate study program responds to these demands by preparing participants to critically examine, design, and implement innovative marketing and management models tailored to luxury tourism ecosystems.

The structure of the program includes seven modules, carefully designed to balance research excellence and strategic specialization:

Four research-focused modules, covering advanced research design, quantitative and qualitative methodologies, academic writing, publication strategies, and theoretical frameworks relevant to luxury markets and tourism studies.
Two general modules, strengthening leadership theory, global strategic management, innovation systems, and policy-level decision-making in international tourism environments.
One specialized module dedicated to marketing and management for luxury tourism, addressing luxury brand architecture, experiential marketing, high-net-worth consumer psychology, destination competitiveness, sustainability in premium tourism, and digital transformation strategies.

The program culminates in a substantial thesis and structured research activities, enabling participants to produce original scholarly or applied contributions that advance knowledge in luxury tourism marketing and strategic management.

Delivered in a 100% research-based format, the program encourages critical inquiry, independent investigation, and the development of high-impact research aligned with global industry challenges. Participants explore themes such as sustainable luxury tourism models, destination branding at the premium level, digital personalization and AI-driven luxury services, global tourism resilience, governance of exclusive destinations, and innovation in elite hospitality ecosystems.

With a duration of +18 months, the program offers structured academic progression combined with flexibility. While a minimum study period applies, participants may extend their studies to accommodate professional commitments, international mobility, or research depth requirements.

This doctorate study program is ideal for executives in luxury hospitality groups, destination management authorities, tourism policymakers, brand strategists, academic researchers, and consultants seeking to operate at the highest analytical and strategic levels. By combining rigorous research methodologies with sector-specific expertise, the program prepares graduates to influence policy, strategy, and academic discourse within global luxury tourism.

Through advanced scholarship and strategic innovation, participants are equipped to shape the future of premium travel, redefine luxury experiences, and contribute sustainable, research-driven solutions to one of the world’s most sophisticated service industries.