Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Marketing and Management for Luxury Hotels

Feb 21
2 min read

This doctorate study program is designed for senior executives, researchers, and academic professionals who aim to generate original knowledge and strategic innovation within the global luxury hotel sector. Positioned at a study level equal to EQF Level 8 and aligned with the third cycle of the European Higher Education Area, the program represents the highest level of academic inquiry in marketing and management for premium hospitality environments.

Luxury hotels operate within a sophisticated ecosystem defined by brand prestige, exceptional service design, global competitiveness, and evolving high-net-worth guest expectations. In a rapidly changing landscape shaped by digital transformation, sustainability standards, experiential travel trends, and revenue optimization technologies, leadership requires advanced research capability and strategic depth. This doctorate study program responds to these demands by preparing participants to critically analyze, design, and implement innovative frameworks tailored to luxury hotel operations and marketing excellence.

The program structure includes seven advanced modules, carefully developed to integrate research rigor with sector specialization:

Four research-focused modules covering advanced research methodologies, quantitative and qualitative analysis, academic publication strategies, theoretical modeling, and evidence-based decision-making in hospitality studies.
Two general modules strengthening strategic leadership, global business management, innovation systems, financial strategy, and governance within complex hospitality organizations.
One specialized module dedicated specifically to marketing and management for luxury hotels, addressing luxury brand architecture, guest experience engineering, premium pricing strategies, revenue and yield optimization, digital marketing transformation, sustainability integration, and global positioning of high-end hotel brands.

The program culminates in a substantial thesis and structured research activities, enabling participants to produce original scholarly or applied contributions that advance theory and practice within luxury hotel marketing and executive management.

Delivered in a 100% research-based format, the program emphasizes independent investigation, critical thinking, and strategic innovation. Participants explore high-impact themes such as experiential hospitality strategy, luxury service design, AI-driven personalization in high-end hotels, global brand competitiveness, ESG integration in premium hospitality, reputation and digital influence management, and resilience in international luxury markets.

With a duration of +18 months, the program offers a structured yet flexible pathway for experienced professionals. While a minimum study period applies, participants may extend their studies to align with professional responsibilities, international engagements, or deeper research ambitions.

This doctorate study program is ideal for leaders in luxury hotel groups, boutique hospitality brands, resort developers, international hotel chains, policy advisors in tourism authorities, and academic researchers seeking to influence strategic direction at the highest level. By combining rigorous research methodology with specialized luxury hotel expertise, the program prepares participants to shape the future of premium hospitality through innovation, strategic excellence, and scholarly contribution.

Through advanced research and executive-level analysis, graduates are equipped to redefine standards of luxury service, elevate brand positioning, and contribute sustainable, evidence-based solutions to one of the world’s most prestigious and competitive industries.