Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Marketing and Management for Luxury Business

Feb 21
2 min read

This doctorate study program is designed for senior executives, strategic consultants, entrepreneurs, and academic researchers who aim to generate original knowledge and redefine competitive advantage within the global luxury business sector. Positioned at a study level equal to EQF Level 8 and aligned with the third cycle of the European Higher Education Area, the program represents the highest level of academic specialization in luxury business strategy, marketing innovation, and executive management.

Luxury business operates within an exclusive economic ecosystem characterized by symbolic value, premium positioning, brand heritage, experiential excellence, and long-term value creation. Across sectors such as high-end fashion, fine jewelry, luxury automotive, private services, premium real estate, elite hospitality, and lifestyle conglomerates, sustainable success requires advanced analytical capability and research-driven strategic leadership. This doctorate study program prepares participants to critically evaluate and shape these dynamics through rigorous academic inquiry and applied strategic frameworks.

The structure of the program includes seven advanced modules, integrating research depth with sector-specific expertise:

Four research-focused modules covering advanced quantitative and qualitative methodologies, strategic modeling, luxury market analytics, theoretical development, academic publishing strategies, and evidence-based executive decision-making.
Two general modules strengthening global leadership, innovation systems, corporate governance, financial strategy, sustainability integration, and competitive positioning in multinational luxury enterprises.
One specialized module dedicated to marketing and management for luxury business, addressing premium brand strategy, experiential value design, global expansion models, digital luxury ecosystems, high-end consumer psychology, ESG alignment, and resilience in elite market segments.

The program culminates in a substantial thesis and structured research activities, enabling participants to produce original scholarly or applied contributions that advance theory and executive practice within luxury business management.

Delivered in a 100% research-based format, the program emphasizes independent investigation, strategic foresight, and advanced analytical reasoning. Participants explore high-level themes such as global luxury value chains, symbolic capital and prestige positioning, omnichannel luxury strategy, digital transformation in high-end enterprises, sustainable luxury business models, international brand governance, and innovation in premium service industries.

With a duration of +18 months, the program provides a structured yet flexible pathway suited to experienced professionals. While a minimum study period applies, participants may extend their studies to align with executive commitments, global engagements, or expanded research ambitions.

This doctorate study program is ideal for leaders in multinational luxury conglomerates, premium retail groups, luxury service enterprises, investment firms in high-end sectors, policy advisors, and academic scholars seeking to influence strategic direction at the highest level. By combining rigorous research methodology with advanced sector specialization, the program prepares participants to shape the future of luxury business through innovation, sustainability, and evidence-based strategic leadership.

Through advanced research and executive-level analysis, graduates are equipped to strengthen brand prestige, enhance global competitiveness, and deliver sustainable, research-driven transformation within one of the world’s most exclusive and high-value economic domains.