Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Marketing and Consumer Psychology

4 days ago
2 min read

This doctorate study program in Marketing and Consumer Psychology is designed for advanced learners who wish to explore how people think, feel, decide, and behave in relation to markets, brands, products, services, and communication strategies. The program is 100% research based, making it suitable for candidates who want to develop strong academic, analytical, and applied research skills in the growing field of consumer behaviour and psychological marketing.

The study level is equal to ISCED / EQF Level 8, which represents the highest level of advanced academic and professional learning in international and European education frameworks. ISCED refers to the International Standard Classification of Education, used globally to compare education levels. EQF refers to the European Qualifications Framework, which helps explain learning levels across Europe. Level 8 is commonly connected with advanced research, independent inquiry, and high-level knowledge creation.

The program is structured around 7 modules, including 4 research-related modules, 2 general advanced study modules, and 1 specialised module in Marketing and Consumer Psychology. In addition, students complete a thesis and related research activities, allowing them to focus on a topic connected to marketing strategy, consumer decision-making, branding, digital behaviour, buyer motivation, market communication, or psychological influences on consumption.

The program is equal to the 3rd European cycle, reflecting its advanced research orientation and its focus on independent academic development. It is intended for professionals, researchers, consultants, educators, and senior managers who wish to deepen their understanding of the psychological foundations of marketing and consumer behaviour.

The minimum duration is 18+ months, with flexibility for students to extend their study period depending on their research progress, professional commitments, and personal learning pace. This flexible structure supports working professionals and international learners who need a research-based study path that can fit around their career responsibilities.

Through this doctorate study program, learners are expected to strengthen their ability to design research, analyse consumer behaviour, evaluate marketing practices, and contribute original insights to the fields of marketing, psychology, branding, communication, and business strategy.