Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Marketing and Branding

Feb 23
2 min read

This doctorate study program is a 100% research-based academic pathway designed for senior executives, researchers, consultants, and academic professionals who aim to advance strategic knowledge in marketing and brand leadership at the highest scholarly level. Positioned at a study level equal to EQF Level 8 and aligned with the 3rd European cycle, the program emphasizes original research, analytical depth, and intellectual contribution to the evolving global marketplace.

Marketing and branding at doctoral level extend beyond operational strategy into advanced theoretical development, brand value modeling, consumer cognition research, global market systems, digital transformation, corporate identity architecture, and long-term reputation capital. The program approaches marketing and branding as interdisciplinary strategic sciences that integrate economics, psychology, data analytics, innovation management, and communication theory.

The structure of the program consists of seven comprehensive modules:

Four research-focused modules dedicated to advanced research design, quantitative and qualitative methodologies, market modeling, brand performance analytics, academic publishing standards, and high-level scholarly writing.
Two general modules strengthening strategic leadership theory, corporate governance perspectives, ethical marketing frameworks, and global business transformation strategies.
One specialized module in Marketing and Branding concentrating on advanced brand architecture, strategic positioning systems, global brand governance, digital brand ecosystems, consumer behavioral research, innovation-driven marketing models, and sustainable brand value creation.

The program culminates in extensive thesis and research activities through which candidates generate original scholarly contributions that address complex marketing challenges and redefine branding strategy in dynamic international markets.

With a duration of +18 months (minimum duration with flexible extension options), the program is designed to accommodate experienced professionals while maintaining strong academic rigor. It prepares graduates for advanced academic roles, executive-level brand leadership, strategic consultancy, global market advisory, corporate innovation leadership, and policy-level marketing analysis.

This doctorate study program is intended for individuals who seek to combine research excellence with strategic brand intelligence, contributing meaningful theoretical and practical advancements to the global discipline of marketing and branding.