Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Luxury Marketing and Brand Management

Feb 24
2 min read

This doctorate study program is an advanced, research-intensive academic pathway designed for senior professionals, scholars, and strategic leaders who seek to generate original knowledge in the field of luxury marketing and global brand management. Positioned at a study level equal to EQF Level 8 and aligned with the third European cycle, the program represents the highest level of academic specialization in this discipline.

The global luxury sector operates within a complex ecosystem shaped by heritage, exclusivity, symbolic value, consumer psychology, digital transformation, sustainability pressures, and international expansion strategies. This 100% research-based program equips candidates with sophisticated theoretical frameworks and methodological tools to critically examine luxury markets, premium brand positioning, high-net-worth consumer behavior, experiential branding, and global value creation.

The structure of the program consists of seven modules:

Four research-focused modules dedicated to advanced research design, quantitative and qualitative methodologies, strategic data analysis, academic publishing, and theoretical model development.
Two general modules that strengthen high-level strategic management, innovation leadership, governance, and global business dynamics.
One specialized module in Luxury Marketing and Brand Management, addressing luxury brand architecture, brand equity development, digital luxury ecosystems, sustainability in premium industries, international market penetration, and long-term brand value protection.

The program culminates in a thesis and comprehensive research activities aimed at producing an original and meaningful contribution to the field of luxury marketing and brand management.

With a duration of +18 months (minimum duration), participants benefit from academic flexibility, allowing them to extend their studies when required. The program is structured to support independent, high-level research and intellectual leadership within the luxury sector.

This doctorate study program is particularly suited for executives, luxury brand strategists, academic researchers, consultants, and industry leaders who aim to shape the future of global premium brands through rigorous research and strategic insight.