Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Doctorate in Luxury Hospitality and Brand Management

Feb 17
2 min read

The Doctorate in Luxury Hospitality and Brand Management is a 100% research-based academic pathway designed for senior hospitality executives, luxury brand strategists, hotel and resort directors, brand managers, consultants, and academic researchers who seek to advance strategic knowledge in premium service excellence and high-end brand positioning.

This doctorate study program is positioned at a level equivalent to EQF Level 8 and corresponds to the third European cycle of higher education. It is structured to cultivate independent research excellence, advanced strategic insight, and high-level analytical capability in the evolving global luxury and hospitality ecosystem.

The program consists of seven structured modules, carefully designed to guide candidates from advanced theoretical foundations to the development of original scholarly contributions:

Four research-focused modules covering advanced research design, qualitative and quantitative methodologies, luxury market analytics, consumer behavior in high-end markets, research ethics, academic writing, and publication standards.
Two general modules that strengthen interdisciplinary understanding, strategic leadership, governance frameworks, innovation management, sustainability in luxury industries, and global market dynamics.
One specialized module dedicated to Luxury Hospitality and Brand Management, addressing luxury brand architecture, experiential marketing, ultra-premium service strategy, brand equity management, global expansion of luxury brands, digital transformation in luxury hospitality, and reputation management in high-value markets.

The program culminates in the preparation of an original doctoral thesis supported by structured research activities and academic supervision. Candidates are expected to generate meaningful scholarly contributions that address contemporary challenges in luxury consumer trends, brand authenticity, sustainable luxury practices, crisis communication, and long-term value creation in premium hospitality markets.

With a minimum duration of 18+ months, the program offers flexibility for experienced professionals balancing executive responsibilities with advanced research. While a defined minimum study period exists, candidates may extend their research timeline to ensure depth, academic rigor, and strategic industry impact.

This doctorate study program is designed for leaders who aim to move beyond operational luxury management toward research-driven strategic influence, shaping global brand narratives, enhancing premium guest experiences, and contributing to the advancement of luxury hospitality knowledge at an international level.