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Doctorate in E-Business and Digital Marketing

  • Feb 17
  • 2 min read

The Doctorate in E-Business and Digital Marketing is a 100% research-based academic pathway designed for digital strategists, marketing executives, technology-driven entrepreneurs, consultants, and academic researchers who seek to advance knowledge in online business models and digital market ecosystems.

This doctorate study program is positioned at a level equivalent to EQF Level 8 and corresponds to the third European cycle of higher education. It is structured to cultivate independent research excellence, advanced analytical capabilities, and strategic leadership in the rapidly evolving digital economy.

The program is organized into seven structured modules, carefully designed to guide candidates from advanced theoretical foundations to the development of original scholarly contributions:

  • Four research-focused modules covering advanced research methodology, quantitative and qualitative analysis, big data interpretation, digital analytics, academic publishing, and research ethics.

  • Two general modules that enhance interdisciplinary understanding, global governance perspectives, innovation management, and strategic leadership in digital transformation contexts.

  • One specialized module dedicated to E-Business and Digital Marketing, addressing digital business models, e-commerce systems, online consumer behavior, search engine strategy, social media ecosystems, performance marketing, artificial intelligence in marketing, and data-driven revenue optimization.

The program culminates in the preparation of an original doctoral thesis supported by structured research activities and academic supervision. Candidates are expected to generate meaningful contributions that address contemporary challenges in digital markets, platform economies, cybersecurity considerations in online commerce, and sustainable digital growth strategies.

With a minimum duration of 18+ months, the program offers flexibility for experienced professionals. While a defined minimum study period is established, candidates may extend their research timeline to ensure depth, academic rigor, and practical relevance.

This doctorate study program is designed for leaders who aim to move beyond operational digital marketing into strategic thought leadership, shaping the future of e-business innovation and contributing to the advancement of digital management research at a global level.



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This program is also offered fully online.

We would like to highlight that 89% of students complete the program within the expected timeframe.

Language of Instruction: English

All our online executive postgraduate programs (Master’s and Doctorate levels) are fully research-based, allowing students to complete their studies through guided research.

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©This website serves as a centralized platform showcasing study programs and professional education opportunities offered by member institutions of the VBNN Smart Education Group. Programs may be delivered by different academic institutions within the network, including higher education providers and professional training academies located in cities such as Bishkek, Luzern, Zurich, Dubai, London, Osh, Ajman, and Riga. Each program is offered, administered, and certified by the respective institution in accordance with the regulations applicable in its jurisdiction.

SIU Swiss International University – Bishkek, Kyrgyz Republic. State-accredited campus delivering higher education and research programs (License No. LS240001853).

AAHES Autonomous Academy Zurich – Swiss Academy in Zurich, Switzerland. Registered with Swiss authorities since 2013 (Reg. No. CH-170.4.012.134-9).

ISBM Business School Luzern – Swiss Management School in Lucerne, Switzerland. Allowed by the Board of Education and Culture and registered with Swiss authorities (Reg. No. CH-100.3.802.225-0).

VBNN Smart Education Group – Ajman, United Arab Emirates. Regional administrative entity operating under commercial license (License No. 262425649888).

KUIPI Kyrgyz-Uzbek International Pedagogical Institute – Osh, Kyrgyz Republic. Teacher-training and pedagogical studies institution supporting regional educational development (License No. LS230000271).

ISB Academy Dubai – Swiss International Institute in Dubai, UAE. KHDA-permitted training and vocational institute (Permit No. 631419).

OUS Academy London – Swiss Academy in London, United Kingdom. British-registered institution offering executive and blended international programs (UKRLP No. 10099531).

Amber Academy Riga – Swiss Academy in Riga, Latvia. Operates through SIA Baltic Sea Amber under a permit from the Riga Education and Information Methodological Centre (RIIMC) for non-formal education programs (Ref. No. RIMCK-26-66-nd).

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Legal notices, policies (AGB), and imprint information are available on the official websites of the respective member institutions. Each institution operates in accordance with the regulations of its local authorities. When a study program is delivered, the policies and regulations of the responsible institution apply and are publicly available on its official website.

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