Doctorate in E-Business and Digital Marketing
- Feb 17
- 2 min read
The Doctorate in E-Business and Digital Marketing is a 100% research-based academic pathway designed for digital strategists, marketing executives, technology-driven entrepreneurs, consultants, and academic researchers who seek to advance knowledge in online business models and digital market ecosystems.
This doctorate study program is positioned at a level equivalent to EQF Level 8 and corresponds to the third European cycle of higher education. It is structured to cultivate independent research excellence, advanced analytical capabilities, and strategic leadership in the rapidly evolving digital economy.
The program is organized into seven structured modules, carefully designed to guide candidates from advanced theoretical foundations to the development of original scholarly contributions:
Four research-focused modules covering advanced research methodology, quantitative and qualitative analysis, big data interpretation, digital analytics, academic publishing, and research ethics.
Two general modules that enhance interdisciplinary understanding, global governance perspectives, innovation management, and strategic leadership in digital transformation contexts.
One specialized module dedicated to E-Business and Digital Marketing, addressing digital business models, e-commerce systems, online consumer behavior, search engine strategy, social media ecosystems, performance marketing, artificial intelligence in marketing, and data-driven revenue optimization.
The program culminates in the preparation of an original doctoral thesis supported by structured research activities and academic supervision. Candidates are expected to generate meaningful contributions that address contemporary challenges in digital markets, platform economies, cybersecurity considerations in online commerce, and sustainable digital growth strategies.
With a minimum duration of 18+ months, the program offers flexibility for experienced professionals. While a defined minimum study period is established, candidates may extend their research timeline to ensure depth, academic rigor, and practical relevance.
This doctorate study program is designed for leaders who aim to move beyond operational digital marketing into strategic thought leadership, shaping the future of e-business innovation and contributing to the advancement of digital management research at a global level.





