Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Bachelor in Sales and Marketing Management (Executive Education)

Feb 17
2 min read

Executive Bachelor Study Program in Sales and Marketing Management

This bachelor study program is a professionally designed academic pathway aimed at developing strong competencies in sales strategy, marketing management, consumer behavior, and global market positioning. It is aligned with EQF Level 6 and corresponds to the First European Cycle, with a total academic workload equivalent to 60 ECTS.

The program is structured to combine digital readiness, analytical thinking, research capability, and advanced marketing expertise to prepare students for competitive and innovation-driven business environments.

The academic journey begins with a foundational module introducing students to online education systems and digital learning environments, ensuring readiness for flexible and technology-based study formats. A dedicated module on the basics of Artificial Intelligence provides insight into how AI tools are transforming marketing analytics, customer targeting, automation, personalization strategies, and sales forecasting.

To strengthen academic and analytical skills, the program includes an Introduction to Research Methods, enabling students to conduct market research, analyze consumer data, interpret trends, and develop evidence-based marketing strategies.

Two general modules related to the study field provide a solid foundation in core marketing principles, business communication, branding fundamentals, customer relationship management, and organizational sales structures.

The specialization component consists of three focused modules in Sales and Marketing Management, covering strategic marketing planning, international marketing, digital marketing strategies, sales management, negotiation techniques, market analytics, and performance measurement. Emphasis is placed on real-world case studies, campaign development, data-driven decision-making, and strategic growth planning.

The program concludes with a Bachelor Project and structured research activities, where students apply theoretical knowledge and research skills to solve a practical marketing or sales management challenge, demonstrating integrated professional competence.

The standard duration is 12+ months, with a defined minimum study period. However, the program offers flexibility, allowing students to extend their studies based on professional or personal commitments.

This executive-format bachelor study program is particularly suitable for marketing professionals, sales managers, entrepreneurs, and business developers seeking structured academic advancement while continuing their careers. It emphasizes leadership in competitive markets, digital transformation, analytical thinking, customer-centric strategies, and research-driven marketing performance.