Study Fee: Click here to view the tuition and subscription options. Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal. Applicants may also contact or visit our offices in different regions, including: Europe: Switzerland GCC: Dubai (UAE) Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: A previous academic qualification relevant to the program level A copy of passport or national ID Curriculum Vitae (CV) or resume Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

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Swiss International University SIU is ranks #3 worldwide among the best transnational universities.

Swiss International University SIU is ranked #22 worldwide by the QS World University Rankings: Executive MBA Rankings 2026 Joint

Bachelor in Marketing and Management for Luxury Tourism (Executive Education)

Apr 7
2 min read

An executive education study program designed for learners who want to develop strong knowledge in luxury tourism, marketing strategy, and management practice within a modern international environment. This bachelor study program is suitable for individuals who aim to build professional skills in the premium tourism sector while also strengthening their academic, digital, and analytical abilities.

The program is academically positioned at a level comparable to ISCED level 6 and EQF level 6. ISCED refers to the International Standard Classification of Education, an international framework used to describe and compare education levels across countries. EQF means the European Qualifications Framework, which helps explain how a qualification level relates to European learning standards in terms of knowledge, skills, and competence. This study program is also comparable to the first European cycle and is structured with an academic workload equal to 60 ECTS.

The curriculum is designed to combine academic foundations with field-related specialization. It includes one module in introduction to online education, one module in the basics of artificial intelligence, and one module in introduction to research methods. In addition, the program contains two general modules related to the study field, three specialized modules in luxury tourism, marketing, and management, as well as bachelor project and research activities. This structure allows students to gain a balanced understanding of both the broader tourism environment and the specific demands of luxury-focused markets.

This executive bachelor study program supports learners in understanding customer expectations in high-value tourism services, brand positioning, tourism business development, service excellence, and management decision-making. It is especially relevant for those who wish to work in areas connected to luxury travel, destination management, hospitality-related business, premium customer experience, and tourism entrepreneurship.

The normal study duration is 12 months or more. While there is a minimum duration, the program offers flexibility, allowing students to extend their study period according to their professional and personal needs. This makes it especially suitable for adult learners and working professionals who require a more adaptable study format.

Overall, Executive Bachelor in Marketing and Management for Luxury Tourism is a focused and modern bachelor study program that combines tourism specialization, management understanding, digital awareness, and research-oriented learning for those seeking to grow in the luxury tourism field.

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Program Overview

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This program is also offered fully online.

We would like to highlight that 89% of students complete the program within the expected timeframe.

Language of Instruction: English

All our online executive postgraduate programs (Master’s and Doctorate levels) are fully research-based, allowing students to complete their studies through guided research.

What Does “Study Program by Research” Mean?