Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Bachelor in Hospitality and Tourism Management (Executive Education)

Feb 17
2 min read

Executive Bachelor Study Program in Hospitality and Tourism Management

This bachelor study program is a professionally structured academic pathway designed to develop strong competencies in hospitality leadership, tourism operations, service excellence, and global destination management. It is aligned with EQF Level 6 and corresponds to the First European Cycle, with a total academic workload equivalent to 60 ECTS.

The program is designed for individuals who aspire to build managerial expertise in hotels, resorts, travel companies, event management, destination marketing organizations, and tourism enterprises operating in competitive international markets.

The academic journey begins with a foundational module introducing students to online education systems and digital learning environments, ensuring readiness for flexible and technology-driven study. A dedicated module on the basics of Artificial Intelligence explores how AI is transforming hospitality and tourism through smart booking systems, revenue management analytics, customer personalization, demand forecasting, and digital service optimization.

To strengthen analytical and academic capabilities, the curriculum includes an Introduction to Research Methods, enabling students to conduct tourism market research, analyze traveler behavior, evaluate service quality, and apply data-driven decision-making within hospitality environments.

Two general modules related to the study field provide essential foundations in management principles, service operations, organizational behavior, marketing fundamentals, and business communication within hospitality contexts.

The specialization component consists of three focused modules in Hospitality and Tourism Management, covering areas such as hotel and resort management, tourism strategy and destination development, revenue and operations management, sustainable tourism practices, event planning, customer experience management, and global hospitality trends. Emphasis is placed on real-world case studies, operational planning, service innovation, and international market positioning.

The academic pathway concludes with a Bachelor Project and structured research activities, where students apply management theories and tourism analytics to develop or evaluate a real hospitality or tourism strategy, demonstrating integration of theory, service excellence, and practical implementation.

The standard duration is 12+ months, with a defined minimum study period. However, the program offers flexibility, allowing students to extend their studies based on professional or personal commitments.

This executive-format bachelor study program is particularly suitable for hospitality professionals, tourism managers, entrepreneurs, and individuals seeking structured academic advancement while continuing their careers. It emphasizes service leadership, global awareness, digital innovation, sustainability, customer-centric strategies, and research-driven decision-making.