Study Fee: Click here to view the t(/study-fee)uition and subscription options.(/study-fee)(/study-fee) Monthly study plans start from €499 per month, depending on the program and level of academic support selected.

Study Method: This program is delivered 100% online, allowing students to study from anywhere in the world with flexible scheduling. Students may also have the option to attend the graduation ceremony in Switzerland, subject to visa approval and travel regulations.

Study Language: The program is delivered in English. Students are expected to have sufficient English language proficiency to complete the coursework and academic requirements.

Applications can be submitted online through our admission portal.(/apply)(/apply) Applicants may also contact or visit our offices in different regions, including: • Europe: Switzerland • GCC: Dubai (UAE) • Asia: Bishkek Our admissions team will guide you through the application and enrollment process.

Programs are offered through a flexible monthly subscription system, allowing students to progress at their own pace while maintaining access to academic resources and support services.

This program has a minimum study period depending on the academic level and program structure. Students may complete the program at their own pace while maintaining an active monthly subscription.

Admission Requirements

Applicants should meet the academic entry requirements for the respective program level. Typical requirements may include: • A previous academic qualification relevant to the program level • A copy of passport or national ID • Curriculum Vitae (CV) or resume • Completed online application form Additional documents may be requested depending on the program and the institution delivering the program.

Certification / Degree Awarded

Upon successful completion of all academic requirements, students will receive the corresponding certificate or academic degree issued by the responsible institution within the VBNN Smart Education Group network.

Bachelor in E-Business and Digital Marketing (Executive Education)

Feb 17
2 min read

Executive Bachelor Study Program in E-Business and Digital Marketing

This bachelor study program is a professionally structured academic pathway designed for learners who aim to build strong competencies in digital commerce, online business strategy, and modern marketing technologies. It is aligned with EQF Level 6 and corresponds to the First European Cycle, with a total academic workload equivalent to 60 ECTS.

The program integrates digital transformation, business innovation, marketing analytics, and research-based learning to prepare students for the fast-evolving global digital economy.

The curriculum begins with a foundational module introducing students to online education systems and digital learning environments, ensuring readiness for flexible, technology-driven study. A dedicated module on the basics of Artificial Intelligence explores how AI is reshaping e-commerce, digital advertising, customer behavior analysis, automation, recommendation systems, and performance optimization.

To strengthen analytical and academic capabilities, the program includes an Introduction to Research Methods, equipping students with the skills to conduct digital market research, analyze online consumer data, measure campaign effectiveness, and develop evidence-based digital strategies.

Two general modules related to the field provide essential foundations in business management, marketing principles, digital communication, and organizational strategy within online environments.

The specialization component consists of three focused modules in E-Business and Digital Marketing, covering topics such as e-commerce management, digital branding, social media marketing, search engine optimization (SEO), online consumer behavior, digital sales funnels, content strategy, and performance analytics. Emphasis is placed on real-world case studies, platform-based business models, data-driven marketing decisions, and global digital market expansion.

The academic journey concludes with a Bachelor Project and structured research activities, where students apply their knowledge to develop or analyze a real e-business or digital marketing strategy, demonstrating integration of theory, innovation, and practical implementation.

The standard duration is 12+ months, with a defined minimum study period. However, the program offers flexibility, allowing students to extend their studies based on professional or personal commitments.

This executive-format bachelor study program is particularly suitable for entrepreneurs, digital marketers, business developers, and professionals seeking to lead in online markets. It emphasizes digital innovation, analytical thinking, customer-centric strategies, AI integration, and research-driven decision-making in the digital business landscape.